Marketing Manager
SAC Healthcare
Total des années d'expérience :7 years, 1 Mois
• Responsible for managing social media accounts for two branches, including creating content, scheduling posts, and monitoring engagement.
• Develop and execute SMS marketing campaigns to target new and existing customers.
• Create and manage doctors' portfolios, including maintaining contact information, managing communication, and organizing meetings.
• Plan and execute outdoor events, including coordinating logistics, managing vendors, and ensuring a successful event.
• Manage and organize data, including customer information, sales data, and marketing campaigns.
• Develop and execute WhatsApp marketing campaigns to promote products, services, and events.
• Organize and attend meetings with doctors to discuss products, services, and promotions, and build long-term relationships
• Successfully managed and grew a portfolio of healthcare industry accounts, including hospitals and clinics, resulting in a 25% increase in revenue and a 20% increase in client retention rates.
• Managed all aspects of marketing operations, including strategy development, budget management, and campaign/event coordination.
• Monitored business activities and performance, tracked key performance indicators, and analyzed data for optimization.
• Ensured accurate and timely data reporting to management.
• Managed vendor relationships, monitored marketing activity costs, and handled influencer image and management.
• Assisted in coordinating marketing campaigns and events, managing budgets, and ensuring data accuracy and timeliness.
• Monitored and tracked key performance indicators, analyzed data to assess trends, and optimized performance.
• Assisted in managing vendor relationships and monitoring marketing activity costs.
• Implemented website tracking and analytics tools to measure the success of marketing campaigns, resulting in a 25% increase in website conversion rates and a 30% decrease in bounce rates.
• Managed a team of marketing professionals and ensured that service standards were met or exceeded.
• Coordinated between the clients and doctors to create content that is both medically accurate and engaging for patients, resulting in a 90% satisfaction rate from clients and a 25% increase in patient engagement with healthcare content.
• Developed and executed integrated marketing campaigns that aligned with business objectives, resulting in a 25% increase in lead generation and a 20% increase in sales revenue.
• Conducted market research and analysis to identify target audiences and customer behavior, resulting in the development of new customer personas and a 30% increase in engagement on social media channels.
• Led the redesign of the company website, resulting in a 40% increase in website traffic and a 15% increase in online leads generated.
• Managed and optimized search engine optimization (SEO) strategies, resulting in a 50% increase in website traffic and a 35% increase in organic search rankings.
• Assist in the development and execution of comprehensive marketing campaigns, including content creation, social media management, email marketing, events, and other promotional activities.
• Conduct market research and analyze customer data to identify trends and opportunities for growth.
• Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure alignment of marketing strategies and tactics with business goals.
• Measure and report on the effectiveness of marketing campaigns using data and analytics and provide insights and recommendations for continuous improvement.
• Manage relationships with external vendors, agencies, and partners to ensure timely and high- quality delivery of marketing initiatives.
• Stay up to date with the latest marketing trends and techniques, and proactively recommend new ideas and innovations to stay ahead of the competition.
• Develop and implement a social media strategy that aligns with the company's overall marketing goals.
• Manage the company's social media accounts on platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.
• Create and publish content, including text, images, and videos, that is relevant, engaging, and optimized for each platform.
• Monitor social media metrics and analyze data to measure the effectiveness of social media campaigns and adjust strategies accordingly.
• Stay up to date with the latest social media trends, tools, and best practices, and make recommendations for improving the company's social media presence.