Racha Darwiche

Abu Dhabi, UAE - Regional Role
•Strategized, developed, and managed paid digital marketing across AdWords, LinkedIn, Instagram, and Facebook with monthly budget of $25, 000
•Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
•Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
•Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
•Increased brand awareness through creation and management of social media channels, boosting social media engagement by 30%.
•Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
•Cultivated strong client relationships and extended marketing services, driving $1.2 M in additional revenue.
•Developed robust conditional email campaigns based on customer interactions with the platform that improved retention by 30%
•Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
•Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
•Oversaw 5 projects and coordinated tasks with 10 contractors to meet deadlines under budget.
•Developed digital marketing strategies by studying economic indicators, tracking changes in supply and demand, identifying customers and monitoring competition.
•Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
•Created reporting around paid marketing funnels, and leveraged this to incrementally improve the conversion rate by 80%
•Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
•Increased profit margins by 10% through maximizing new product introductions.
•Maintained digital marketing staff job results by counseling and disciplining employees.

customer needs and requirements to develop effective quality control processes.
•Review specifications for products/services or processes.
•Ensure adherence to health and safety guidelines as well as legal obligations.
•Oversee all projects development procedures to identify deviations from quality standards.
•Inspect final output and compare to requirements.
•Keep accurate documentation and perform statistical analysis.
•Solicit feedback from customers to assess whether their requirements are met.
•Submit detailed reports to appropriate executives.

and Implementing Quality Assurance & Quality Control procedures. ü Maintaining and monitoring project plans, project schedules, work hours, budgets and expenditures.
•Organizing, attending and participating in stakeholder meetings.
•Documenting and following up on important actions and decisions from meetings.
•Undertaking project tasks as required.
•Assess project risks and issues and provide solutions where applicable.
•Manage virtual bid teams and inputs from a variety of stakeholders, typically involving contributions from sales, marketing, product teams, finance, commercial, legal and delivery.
•Contributing to the written proposal - both in terms of content and presentation.

company policies are followed.
•Resolving customer issues to their overall satisfaction.
•Maintaining an overall management style that follow hospitals like best practices adopting JCIA accreditation standards.
•Ensuring product quality and availability.
•Ensuring that health, safety, and security rules are followed.
•Ensuring a consistent standard of customer service.