Rachelle Diab

Highlights:
• Spearheaded combined team efforts to achieve increase in sales by enhancing online store sessions, leading to significant increase in the number of orders with better ROI.
• Drove a mobile app download campaign which increased monthly downloads of the mobile app, performing above the average industry standard.
• Optimized return on advertising spends (ROAS) in pay-per-click campaigns on Google, maintaining average cost per click whilst achieving 3x increase in traffic to the company’s e-commerce site.
• Leveraged broad competencies in project management, providing solutions for straight-forward / complex projects, delivered on time, budget with unrivaled quality and service.
• Achieved significant increase in the company’s market share in both Android & Apple consumer product lines, through critical product development and product positioning.
• Managed the finances of the department, created and implemented new processes.
• Nominated as project manager for large-scale rebranding and brand overhaul, and recommended improvements based on best practices and industry benchmarks.

Assignments and Responsibilities:
• Collaborate with influencers and group of freelancers; lead a team of 4 professionals and manage digital transformation, paid search and program display, developing and implementing strategic plans to generate targeted revenue with optimum ROI.
• Coordinate forecasting, budget development and resource allocation across current markets ensuring optimum deployment and return on investment (ROI)
• Manage and work closely with partner accounts to develop and execute agreed programs and strategic plans to deliver business outcomes.
• Collaborate with cross-functional teams of brand, e-commerce and retail stakeholders to identify and leverage market opportunities for growth.
• Work with 3rd party agencies to manage media outsourcing ensuring optimum utilization of spend, maximum ROI and compliance with contractual obligations.
• Build and foster productive and synergistic relationships with key internal and external stakeholders facilitating smooth business operations.
• Contribute to the development and implementation of processes and systems adopting industry best practices to enhance productivity and efficiency.
• Proficient in information technology and possess the ability to understand and interpret secondary data with presentation skills and negotiation skills.

Highlights:
• Created and executed multiple social media campaigns that generated over 700K views with QAR 500+ in revenues.
• Developed and uploaded content on Instagram which increased number of followers from 2, 000 to 40K+

Assignments and Responsibilities:
• Supported commercialization of products/services in the B2B & B2C segments by copy-writing brand messages in English & Arabic, developing through-the-line (TTL) marketing strategies & collaterals and promotional materials.
• Led social media transformation and channel onboarding for rebranding of the company.
• Organized events for up to 200 persons for networking with customers & clients in the technology industry and published follow-up corporate communications.
• Maintained dashboards for monitoring complex social media campaigns and competitive market analysis and published monthly, quarterly and yearly reports of analytical results.
• Developed dashboards using funnels to easily analyze and view and provide general summaries to management about results.

end-to-end market deployment campaign to reach new target audiences - analyzed consumer behavior, identified market gaps & brand voice, developed strategy, locations/promotional channels & messaging, dealt with content creation, copywriting, social media calendar management; pitched campaigns to the senior management followed by feedback

interned at the #1 beauty e-commerce company in Lebanon. Created video/photo content for product launches & exhibition events; developed visuals for product marketing & advertising on social media platforms; created logos & backdrops for the company’s partner brands.

conducted market research, consumer analysis & problem analysis; pitched problem solving decks & ideas based on the findings