rachid rachid

Led sales development and commercial strategy across the Middle East region, focusing on industrial safety and engineered access solutions.
• Managed key accounts and built long-term relationships with major clients in oil & gas, utilities, petrochemical, and infrastructure sectors.
• Identified and developed new business opportunities through consultants, EPC contractors, and end-user networks.
• Delivered revenue growth by promoting trapped key interlock systems and integrated mechanical safety solutions for hazardous environments.
• Oversaw the full sales cycle from lead generation and technical proposals to contract negotiation and project handover.
• Worked closely with engineering and operations teams to ensure tailored safety solutions met client requirements and international standards.
• Represented the company in regional exhibitions, industry events, and client workshops to strengthen market presence.
• Developed and executed go-to-market plans aligned with regional mega-projects and Vision 2030 industrial expansion initiatives.
• Provided sales forecasting, pipeline reporting, and market intelligence to senior management to support strategic decisions.
• Supported channel partners and distributors by providing training, technical guidance, and commercial support.

• Managed 5 key departmental functional areas including, Sales, Marketing, Project Pricing, Operation & Procurement Department.
• Developed and implemented commercial strategies, achieved 48 % revenue growth and 13% profitability growth.
• Managed the companys finances and ensured all projects were completed within budget resulting in 10 % cost reduction.
• Built and maintained relationships with key clients and stakeholders, resulting in 80% client retention.

• Handled the protective coatings business in KSA, UAE, Bahrain, Kuwait & Egypt
• Led a team of 28 personnel, with 6 direct reports. (Sales, Marketing & Technical Teams)
• Managed 26M Euro yearly budget for all sectors with full responsibility of the P&L.
• Established and developed the specification team and the specialists support unit
• Initiated a new Multi Brand Strategy for distribution channel and implemented the Customer Engagement Program.
• Implemented new marketing and sales strategical tactics which resulted in 12% revenue growth and 19% GP growth.

• Leading a team of 24 personnel, with 5 direct reports.
• Managing and leading the Sales and Marketing teams in all 4 branches (KSA, UAE, Egypt & Jordan) in MENA region.
• Managing $ 18M yearly budget for all divisions (Marine and Construction Solutions) and full responsibility of the Budget and P&L.
• Established 3 new branches in United Arab Emirates, Lebanon and the joint venture in Egypt.
• Initiated 2 key partnerships which resulted in 17% revenue growth.
• Implemented new marketing and sales strategies which resulted in 20% growth of customer base.

• Led a team of 9 personnel, with 3 direct reports.
• Executed 12 trainings yearly for the team after assessing the required areas of development.
• Achieved 102% average of the sellout monthly sales forecast which tends into decreasing the DSI by 20 %.
• Managed $14M yearly budget covering Saudi Arabia & Bahrain.
• Accomplished 33% sellout growth.

• Screened, hired and led an expansive team of 33 personnel from different departments (sales, marketing, Logistics & services) with 9 direct reports.
• Set and oversaw 3 divisions budgets (Metabo, Geze & Façade cleaning devices) in excess of $ 11M per year and had full responsibility on the P&L.
• Developed the Distribution Chanel and assigned 4 new engaged distributors.
• Implemented new sales & marketing strategies that led to 42 % market share growth
• Controlled cost by streamlining operations and reducing waste that reflected 23 % net profit growth.
• Redefined clear and consistent policies and procedures to enhance staff performance and lower operational cost by 10 %.

• Engaged team in maximizing total sales performance, responsibility for staff and annual sales turnover; forecasting annual sales and monthly sales target, drafting and analyzing KPIs and business plans.
• Led the startup of the south region while managing 15 individuals.
• Planned and executed 4 monthly training sessions to promote sales team professional development and sales goal reinforcement.
• Identified and qualified customer needs, developed sales strategies and negotiated and closes profitable projects with an 89% success rate.
• Achieved 65% sales growth and reduced the DSO 36 days.
• Top ASM achiever in Sales growth, and People development.

• Played a leading role as the main technical adviser on a construction site for subcontractors, crafts people and operatives, reviewed plans, drawings and quantities for accuracy of calculations.
• Managed 5 key projects from inception to completion, including timescale, and procurement of materials.
• Directed and led site personnel including subcontractors, quality control team and enforced health and safety regulations.\