Content Marketing specialist
HTC
Total years of experience :14 years, 10 Months
• Plan, project manage and deliver cost effective and high caliber marketing communications
• Ensure all activity builds a consistent brand, communications and advertising identity that adheres to guidelines, while addressing brand and tactical campaign objectives set with agreed KPI's.
• Handling all social media copywriting & e-commerce and proofreading all press releases and PR communications
• Aligning with business managers on go-to-market strategies for new product introductions
• Liaising with distributors and retailers in the region to plan and execute marketing activities based on HTC objectives, distributor objectives and market dynamics
• Working with PR and event management agencies to run product launches and PR events as well as channel events.
• Guiding & leading the creative content team in the correct direction to ensure their performance and work output is to the highest standards and delivered on time consistently
• Handling top clients such as HTC | Jaguar Land Rover | Regus
• Art Directing | ATL | BTL
• Preparing and executing pitch presentations
• Cross check all designs against the guidelines for global clients
• Work closely with account managers to schedule and monitor all projects
• Quality Check all Arabic creatives & key visuals as well as proof reading & copywriting
• Creating & developing cosmetics packaging designs
• Working closely with models for new launch products
• Conduct & direct all photo shooting sessions
• Working with 3D animators team on all new product containers & shape
• Directing social media videos for new cosmetics products
• Work within a team to provide professional recommendations for creative advertising
• Define design criteria; develop concept & direction; propose, create art & photography.
• Create & develop media using digital art & photographic techniques
• Responsible for print & pre-press service specifications, purchasing, approvals & QC.
• Select and purchase graphic & photographic supplies
