Radhouane Essakhi

Managing daily the busiest restaurant/lounge of the Hotel.
Providing a genuine, friendly, courteous and professional service at all times and adhere to Jumeirah standards, Hallmarks & Guiding Principles.
Monitoring effectiveness of workflow & sequence of service
...

Creating & implementing a commercial strategy and develop our International Market.
- Creating 8 brand projects
(graphic design, packaging, field
marketing, merchandising,
meetings with importers…)
- Opened the company business Internationally from an only domestic sales to selling wines in 6 different countries in 7 months.
- Processing customers, supplier orders and all official export documents.

Opening 2 restaurants in 2 different cities (Gold Coast & Sydney) with the owners
My tasks went from hiring the staff to managing all activities, marketing to Health & Safety.
Structuring all services standards, cleanliness and procedures.
Developing a sales culture, identifying market opportunities and driving business growth.
Analysing revenues, turnover to determine critical areas for business enhancement inc. COGs, P&L’s …

Managing all 3 Bars within the Hotel (~ 400 rooms)
- Leading and developing the staff
to ensure a consistent 5 star service.
- Driving sales to maximise budgets, contain costs and spot any areas for action.
- Assist all departments whenever necessary.
- Also gathered skills in different departments such as Purchase, Marketing, Banquets & Events, Executive Lounge…

• Manage all human resources of the venue.
• Leading the restaurant team in a successful day-to-day operation
• Identifying talent, interviewing and hiring new crew member
• Training and developing the restaurant team
• Building sales and managing the restaurant budget
• Writing schedules that meet the needs of business so that a great customer experience is delivered while maintaining financial responsibility
• Assign duties, responsibilities, and work stations to employees in accordance with work requirements.
• Develops and implements advertising and marketing strategies for restaurant services
• Observe and evaluate workers and establish work procedures to ensure quality standards
• Strong financial and business acumen - P&L's, budgets, forecasting
• Meeting and exceeding set targets including sales, wage costs and service targets
• Ensuring the restaurant is always in an optimum condition in terms of cleanliness, hygiene and health and safety
• Compliance with relevant legislation including liquor licensing
• Ensuring that safety and security standards are emphasized and adhered to, and that employees are trained in appropriate responses to unsafe situations.

• Supervise and participate in kitchen and dining area activities.
• Plan work schedule, incentives and reports.
• Serve customers and provide best customer service.
• Train workers and demonstrate safe food preparation, sanitation and safety procedures.
• Prepared establishment for incoming patrons.
• Lead team members to optimize patrons positive experience and to keep things running smoothly.

• Responsible for executing Red Bull’s marketing strategies through Athlete Marketing, Events, Opinion Leader Marketing and Consumer Collecting, and maximizing local Communications output within a geographic market area.
• Creation, planning and execution of marketing programs, sampling and events with a specific focus on communications.
• Prioritize resource allocation in relation to media outcome to ensure maximum ROI.
• Integration of marketing into key sales initiatives to grow the user base and build brand awareness, brand love and word of mouth for Red Bull and product sales.
• Develop new ideas with a local network of opinion leaders that bring the brand to life.
• Cultivate and develop FMS direct reports by establishing KPIs and ensuring execution against goals.
• Part of the team organizing ‘Red Bull France’ events

• Responsible for executing Red Bull’s marketing strategies through Athlete Marketing, Events, Opinion Leader Marketing and Consumer Collecting, and maximizing local Communications output within a geographic market area.
• Creation, planning and execution of marketing programs, sampling and events with a specific focus on communications.
• Prioritize resource allocation in relation to media outcome to ensure maximum ROI.
• Integration of marketing into key sales initiatives to grow the user base and build brand awareness, brand love and word of mouth for Red Bull and product sales.
• Develop new ideas with a local network of opinion leaders that bring the brand to life.
• Cultivate and develop FMS direct reports by establishing KPIs and ensuring execution against goals.
• Part of the team organizing ‘Red Bull France’ events