Radwan Hajjar

On Trade Marketing Manager at Red Bull

• Saudi Arabia - Khobar
• January 2010 to January 2012

• Act as the primary client contact with a focus on building long term business relationships, ensuring exceptional communication.
• Responsible for driving Red Bull’s On Trade marketing strategies through execution of new up selling methods.
• Execution of specific Red Bull Athlete and Event projects, maximizing Communications output and fostering relationships with On-trade owners and Decision makers.
• Sales growth of 40% in 2010 Vs 2009 and 27% in 2011 Vs.2010.
• Setting yearly business plan.
• Work in conjunction with the area sales team to ensure that marketing initiatives, programs are leveraged across the sales channel, and the brand image is brought to life within the on premise environment and with key customers.