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Radwan Hajjar, On Trade Marketing Manager

Radwan Hajjar

On Trade Marketing Manager·Red Bull

Saudi Arabia

Master's degree, Sales & Marketing

Work experience

Total years of experience: 2 years, 1 months

On Trade Marketing Manager

January 2010 - January 2012

Red Bull

Khobar, Saudi Arabia

January 2010 - January 2012

• Act as the primary client contact with a focus on building long term business relationships, ensuring exceptional communication.
• Responsible for driving Red Bull’s On Trade marketing strategies through execution of new up selling methods.
• Execution of specific Red Bull Athlete and Event projects, maximizing Communications output and fostering relationships with On-trade owners and Decision makers.
• Sales growth of 40% in 2010 Vs 2009 and 27% in 2011 Vs.2010.
• Setting yearly business plan.
• Work in conjunction with the area sales team to ensure that marketing initiatives, programs are leveraged across the sales channel, and the brand image is brought to life within the on premise environment and with key customers.

Company industry:
FMCG
Job role:
Sales

Education

Ashley University USA

May 2013

May 2013

Master's degree, Sales & Marketing

United States

GPA (point): 3.83 out of 4

GPA (point): 3.83 out of 4

Lebanese University

May 2006

May 2006

Bachelor's degree,

Lebanon

Skills

Marketing
Expert
Marketing
Expert
Team Management
Expert
Team Management
Expert
Marketing Mix
Expert
Marketing Mix
Expert
Team Leadership
Expert
Team Leadership
Expert
Marketing
Expert
Marketing
Expert
Team Management
Expert
Team Management
Expert
Marketing Mix
Expert
Marketing Mix
Expert
Team Leadership
Expert
Team Leadership
Expert