Raffi Spenjian, Key Account Specialist

Raffi Spenjian

Key Account Specialist

Nestle

Location
Bahrain
Education
Bachelor's degree, Marketing
Experience
12 years, 3 Months

Share My Profile

Block User


Work Experience

Total years of experience :12 years, 3 Months

Key Account Specialist at Nestle
  • Bahrain - Manama
  • My current job since March 2014

Achieve sales by category by maximizing short and long term growth opportunities and build long term relationship with the customers.

Accountable for the achievement of my territory sales volumes by category.
Achieve the core distribution (listing of new Stock Keeping Unit (SKU)), picture of success targets and the agreed visibility and other elements in the Business Development Agreement (BDA).
Develop a strong relationship with the customer and initiate negotiation of the contract (visibility, shelve space, promotions and implementations).
Organize field visits on a daily basis and follow up with stores in the assigned area to ensure availability of products.
Develop and manage long-term effective business relationship with customers.
Report market intelligence (sales analysis, monthly initiative implementations, competitor activities, launches, customer plans, shopper profiles) to sales management.
Ensure that the promotional plan is implemented effectively and efficiently in store in the assigned area(s).
Ensure on shelf availability of all products based on core distribution by communicating with the merchandiser and following up with store visits.
Ensure correct product handling and condition on shelf as per company policy.
Ensure shelf and warehouse stocks are correctly audited, rotated, and the short expiry issues are properly handled in line with company policy.
Ensure collection and financial reconciliation is made in line with Nestlé set payment terms.
Submit and maintain proper customer records, sales activities and other required reports and forms.
Follow up with merchandisers on their daily journey plan and resolve any issues that may arise. Provide constructive feedback on stock handling and implementation of the products on the shelves, check outs, secondary placements, and gondolas.
Ensure strict adherence and compliance on all activities undertaken, including those taking place on trade, to the WHO International Code of Marketing of Breast-Milk substitutes and Nestlé Instructions and local country codes. Comply with Nestlé’s strictest requirements that Nestlé marketing and sales personnel will not seek contact with, or give advice to pregnant women, or mothers of infants and young children regarding Infant Formula in their business capacity.

Motor Claims Inspector at Royal Sun and Alliance
  • Saudi Arabia - Eastern Province
  • February 2012 to February 2014

Inspecting vehicles on site, dealing with Car Agencies and workshops, omitting unnecessary parts and reducing labor cost from given estimates. Registering claims, dispatching vehicles to Agencies or to our approved workshops, settling the claim, closing the claim. Analyze claims to determine extent of company’s liability, make approval or denial decisions and negotiate settlements with claimants in accordance with policy provisions. Call or meet claimants to correct errors, rectify omissions and investigate questionable issues.

Education

Bachelor's degree, Marketing
  • at New York Institute of technology
  • June 2011

Summer 2011: Bachelor of BSc in Business Administration, Majoring in Marketing, New York Institute of Technology, Bahrain.

Specialties & Skills

People Skills
Marketing Intelligence
Negotiation
Microsoft Office
Proficient in microsoft office
Tough negotiator
Selling skills

Languages

English
Expert
Arabic
Expert
French
Expert
Armenian
Expert

Training and Certifications

IFC - Insurance Foundation Certificate (Certificate)
Date Attended:
March 2012
Valid Until:
March 2012