Raffy Abrahamian, Sales Manager - West Africa

Raffy Abrahamian

Sales Manager - West Africa

LENOVO

Location
Nigeria
Education
Master's degree, International Marketing (Economics)
Experience
21 years, 7 Months

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Work Experience

Total years of experience :21 years, 7 Months

Sales Manager - West Africa at LENOVO
  • Nigeria
  • My current job since June 2013

• 11+ Years of experience in the IT industry in the Nigeria and 4+ Years in Ghana markets
• Meeting both tier 1 & 2 partners to enhance Lenovo brand equity and product awareness by conducting continual events and meetings
• Managing Distribution / Tier 1 order loads, working capital and headroom
• Defining market segmentation (VAR. Reseller, Dealer and Power retailer).
• Develop marketing plans that clearly define objectives, goals, schedules and assignments.
• Responsible to ensure DIP & SIP programs are over achieved
• Hiring, training, coordinating and supporting all Lenovo Field Account Managers & in-store promoters.
• Analyzing assigned products to optimize revenue and occupancy while exercising considerable attention to cost controls / Business cases. Continuously develops recommendations and implements initiatives that improve product P&L.
• Biweekly meetings with INTEL & MICROSOFT to get the maximum support & attention to Lenovo

Sales Manager - West Africa at ACER
  • Nigeria
  • January 2010 to May 2013

• Developing business relationship within channel partners to increase / sustain sales in the account.
• Meeting both tier 1 & 2 partners to enhance Acer brand equity and product awareness by conducting continual events and meetings
• Reporting on various sell out / sales campaigns / offers of power retailers, telcos, executive partners and enterprise to design and implement suitable Acer programs.
• Planning and organizing activities to enhance the channel performance targeting SOHO and consumers
• Responsible to ensure compliance in DSO, JPP, OLP and ADS as per set guidelines.
• Responsible to cascade retail pricelist, product information to respective channels, to complete the sale cycle effectively.
• Liaison with service department, to ensure high level of customer satisfaction and compliance to service policies and programs by the channel etc.

Business Development Manager at COMPULEB NIGERIA LTD
  • Nigeria
  • October 2002 to December 2009

• 7+ Years of experience in the IT distribution industry in the Nigeria market.
• Overall responsibility for establishing and coordinating all the marketing and sales strategies, business plans, programs and functions.
• Manages the Department including hiring, training, coordinating and supporting all its personnel.
• Sets sales goals and reports the activities and the development of the Department.
• Develop and implement an overall marketing and sales strategy for the company’s products, including pricing, customer service policies and advertising programs.
• Maintaining and developing Channel Distribution Hierarchy.
• Defining market segmentation (VAR. Reseller, Dealer and Power retailer).
• Develop marketing plans that clearly define objectives, goals, schedules and assignments.
• Thoroughly analyzing assigned products to optimize revenue and occupancy while exercising considerable attention to cost controls. Continuously develops recommendations and implements initiatives that improve product P&L.
• Interface with both external and internal customers on technical and commercial issues.
• Negotiates vendor’s rates and contract terms and maintains comprehensive costing and budget data on each included component. Vigorously seeks to optimize and justify the price value equation on included journey components.

Education

Master's degree, International Marketing (Economics)
  • at Peoples Friendship University
  • May 2002

“strategic management planning project”

Specialties & Skills

Channel Programs
Team Leadership
Management
Marketing
Management
Marketing

Languages

English
Expert
French
Intermediate
Arabic
Intermediate

Hobbies

  • Water Sports