Rafik Elayat

Calculating & forecasting the annual/monthly sales & transactions
▪ Preparing & implementing annual marketing budgets & calendars
▪ Introducing & implementing new revenue streams & analyzing business trends to develop business growth strategy.

Developing strategic plan by studying technological and financial opportunities; presenting assumptions;
recommending objectives.
▪ Accomplishing subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources;
reviewing progress; making mid-course corrections.
▪ Building company image by collaborating with customers, government, community organizations, and employees;
enforcing ethical business practices.
▪ Maintaining quality service by establishing and enforcing organization standards.
▪ Maintaining professional and technical knowledge by attending educational workshops; reviewing professional
publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional
societies.
▪ Contributing to team effort by accomplishing related results as needed
▪ Hired to revamp Oasis from all sectors/departments. Responsible for several departments; Marketing, Sales, PR,
Quality Control & Tenants Relations.
▪ Setting Marketing & Sales objectives/goals and introducing short-term & long-term business plans & budgets.
▪ Rebranding the project, creating a new & proper brand mix.
▪ Improving overall customer satisfaction.
▪ Opening new channels with sponsors & maintaining/developing existing channels.
▪ Generating more traffic to the project by introducing & implementing new services.
▪ Coordinating with the section heads of operation and maintenance to plan the turn-around activities.
▪ Handling all advertising campaigns, events, PR & press coverage.
▪ Directing brands/tenants & offering new ideas or solution & leveraging internal systems and processes to enhance sales
solutions for customers.
▪ Implementing or assisting in enforcing new managing systems & techniques.
▪ Involved in employees' training/coaching specifically in interpersonal skills part.
February2012-September2013
------ Marketing Director- Spear International-Tivoli Domes & 360 Advertising Agency
▪ Managing Tivoli Domes team including Events & Production Manager, Sales Manager, Art Director, Studio Manager,
graphic designers, marketing executives and Web Developers.
▪ As well as leading the “360 Advertising Boutique” group of account executives; handling the BTL campaigns of major
sponsors: Coca Cola, Mobinil, BAT and BMW
▪ Launches of TD-Marina & TD-Zayed; Developed & closely supervised the implementation of holistic marketing and
advertising programs included outdoor signage campaigns, digital campaigns, social media campaigns, on-ground
branding and activations
▪ Projects’ Researches: generating monthly researches for intelligence; regularly have data on guests’ statistics,
demographics, habits and opinions to be plan effectively.
▪ Tenants handling: in continuous and regular contact with tenants discuss, handle & avoid shortcomings

ads’n MORE for Marketing Solutions
▪ Managed to grow the agency to be one of the strongest BTL agencies in the local market, operating for Juhayna