Brand Manager
pharmaceutical Company
Total years of experience :15 years, 4 Months
Setting ambitious plans geared towards redefining the market and achieving key business metrics in the
assigned Market by flawless execution of strategies and tactics and capitalizing on the rich continuous
medical education programs to cultivate market development and expand health care professionals’
proficiency as well as:
-Participate in the preparation and execution of annual marketing plans.
-Ensure market expansion, sales growth, and profitability of company products.
- Managing of all Nutrition portfolio among all Saudi Arabia regions.
- New product launching plan.
- Create and maintain solid relations with key account customers.
(1 year 2 months)
- Directly reported to company GM.
- Leading A key account management team across Saudi Arabia.
- responsible for developing my team and develop company business with all partners.
Mohamed Saeed - page 1
Responsible for Cosmofer brand in Egypt
Responsible for ( Xanthistop ) febuxostat 80&120 mg .
Was responsible for preparing the relaunch campaign of cosmofer including the internal and external
launch campaign, inclusion file, eDetailers, and others.
1. Plan, develop and direct marketing efforts for Cosmofer brand in Egypt.
2. Create strategies to take advantage of market opportunities
3. Conceptualize strategic initiatives and implement details of a campaign
4. Execute strategies with cross-functional teams
5. Manage external marketing partners such as advertising agencies, digital marketing firms and
production companies
6. Supervise the Brand Field team ( Direct report and Dotted line).
7. Manage access to brand assets and budgets. Total revenue of 30 M.
8. Develop brand standards and usage guidelines
9. Assist integration of campaigns with brand consistency
10. Track consumer and market insights by reviewing metrics such as sales volume, market share,
profit projections, pricing and distribution, and by conducting consumer research
12. Write reports, specifications, and creative briefs
13. Instruct Brand Training and Brand Values.
15. Developing new sales channels to the Brand to keep the growth at a high level.
Responsible for managing the CNS portfolio (Neurology& psychiatry ) through product marketing plan by carrying out several marketing programs.
Launching of Convagran the first Zonisamide in the middle east.
Work closely with the sales team in order to ensure message delivery.
Support to ensure revenue and customer satisfaction goals are met.
Ensuring that the product and marketing efforts support the company's overall strategy and goals.
courses: Marketing and sales management Licenses & Certifications Marketing Plan In Action - Innovara, Inc. IAB Digital Marketing and Media Foundations Certification
IAARS( International Academy for Advanced Research and Studies)