Public Relations & CSR Department Head
Ghabbour Auto
Total des années d'expérience :7 years, 2 Mois
- Responsible for maintaining strong ties with the press
- Responsible for preparing PR plans for all the brands that fall under the company's umbrella including ( Hyundai, Mazda, GEELY)
- Responsible for executing and planning PR campaigns for all brands
- Responsible for executing and planning CSR projects and initiatives for the company
- Responsible for featuring and publishing press releases, advertorials, and editorials
- Responsible for the featuring of the company's newsletter
- Responsible for the all the content related tasks including ( companies' websites )
- Responsible for enhancing the public image of the company
- Responsible for increasing brand awareness by the public
- Responsible for increasing brand loyalty
Serving the vision of 2030 through being outsourced by ITWORX to work as content consultant at Abu Dhabi Education Council
Job Description:
• Responsible for generating content for Abu Dhabi Education Council
• Responsible for writing user guides and training materials
• Responsible for generating educational videos by Adobe Captivate
Proud to serve the smart learning initiative launched by UAE Vice President, Prime Minister and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum
Job Description:
• Inventing the idea of a smart learning application that serves the vision
• Generating educational and training videos
• Writing user manuals for smart learning systems and applications
• Conducting trainings
Achievements:
• Recognized for inventing an application that aims at assisting Arabic Kids in cherishing their true wealth, which is the Arabic language. The application idea and scenario was created by me and its name is عربي في عالم الكلمات
• Recognized by ITWROX for enhancing the quality of educational videos generated
• Recognized by ITWORX for using best practices in blending creativity with technical development
Freelancing Experience:
I acquired a better understanding of the nature of the GCC market through working as a freelance copywriter at AMC Abu Dhabi.
Senior English Copywriter & PR Coordinator, Jan 2008-March 2012, Travco Group International - Egypt
Responsibilities
Responsible for writing content for websites, brochures, flyers, press releases, magazine editorials, and the newsletter for all companies that fall under the Travco Group umbrella, including all international offices.
Organizing press conferences and preparing materials for exhibition and tradeshow.
Planning and executing the company's online coverage.
Responsible for the company's advertorial and editorial coverage.
Involved in any marketing campaign organized for all companies.
Preparing materials for printed and digital ads.
Companies included: Travco Properties
Travco Travel
Travcotels
Jaz Hotels, Resorts & Cruises
Steigenberger Hotels AG
Air Arabia Egypt
Tiffany & Co.
Freelance Writer, Campus Magazine, Identity Magazine, and Major
Writing several articles concerning cultural and social taboos facing the youth in Egypt.
Account Excutive & English Copywriter, Jan 2007-Jan 2008, Global Village Product
Responsibilities
* Account Excutive
* English Copywriter
Senior English Copywriter & PR Coordinator, Jan 2008-March 2012, Travco
* Education ❑ B.Sc. Masscommunication, PR&Advertising, Ain Shams University, Egypt, 2010
