RAGHIB ALI

Job Description.

• Handling “A” class outlets such as, K.M. Trading, Sunrise Group and “B” Class Outlets Such As West Zone, Talal Group, Madina Group, Nesto Group and Fatima Group handled entire Dubai, Sharjah and Ajman.
• As a Sales Executive looking marketing and sales through distribution to penetrate products in the existing market to increase sales by reaching maximum number of outlets.
• Identity, shaping and designing the market, managing and developing retailer relations.
• Responsible for generating sales, building new customer base and ensure successful implementation of sales promotion.
• Achievement of the Sales targets and Building Block objectives (Freshness, Distribution, Visibility, Pricing, Display)
• Plan, direct, organize all marketing related activities to maximize and support the company’s revenue and profit objective.
• Working as a sales promotion, target planning and identify potential customers are the major job responsibilities.
• Maintaining market share of products by analyzing and cross checking competitor’s activity.
• To update management with market environment and competition which help in deciding sales promotion policies and new product launch.
• Negotiate with purchase managers on space, promotions, price increases and new listings etc.
• Ensure the availability of all SKU’s in all assigned outlets. Monitor availability of Stock at company warehouse. Manage the expiry, rotation and returns in the market.
• Follow up and ensure delivery of all orders by Logistics Team.
• Conducting weekly sales meeting with Merchandisers.
• Oversee the Merchandising activities to ensure the proper implementation of agency wise planogram and POS, stock rotations and expiry monitoring.
• Responsible for statement of accounts of assigned outlets and cheque/ payment collections on time.
• Responsibility for the achievement of VOLUME, DISTRIBUTION, PRICING, AND MERCHENDISING OBJECTIVES.

• Achieve monthly SKU targets
• Ensuring brand distribution, coverage and visibility
• Implementing promotional plans in the assigned area
• Achieve preset sales targets & develop strong relationship management with minor clients
• New outlet generation, distribution and merchandising
• Responsible for collection and ensuring proper routing
• Manage stock levels to ensure continues availability and regulation rotation.
• Utilize point of purchase materials
• Execution of all Pepsi programs within the route.
• Maximize the company’s investments behind the infrastructure through Plannogram consistent implementation.
• Reporting competitive activities.