Senior Manager - Marketing (Roaming)
Etisalat
Total years of experience :26 years, 5 Months
• Develop and implement product go-to-market plans, working with all departments to execute from concept to Launch.
• Introduce and design new products to increase outbound roaming revenue.
• Presentations and product demonstrations as needed to support analyst, partner, and prospective customer meetings.
• Managing the entire product line life cycle from strategic planning to tactical activities.
• Preparing the roaming roadmap for current and future products based on market research.
• Responsible for customer facing system documentation and perform product demos to sales & business centers.
• Responsible to monitor, analyze and report overall health of roaming business and recommend necessary changes.
• Analyze competition offerings & their impact on Etisalat offers.
• Ensure availability of roaming segment data from Market & Customer Intelligence and impressions from Point-of-Sales.
(including primary research, data mining, external reports)
• Recommending reports for roaming segment including segment characteristics, customer needs and market opportunities.
• To coordinate and support the Product Marketing & Channel Management functions to ensure adequate plans and forecasts are made
(Roaming Business, Revenue Assurance & Fraud, Billing & Data Clearing Support)
• Managing a team of 9 staff and reporting to Director - Technical Support.
(Acting on behalf of the Director during his absence)
• Operational Support for 75 GSM Operations (clients) around the world including major Telecom groups like ZAIN, ETISALAT, TELENOR and QTEL, providing them full Roaming Business Support for roaming billing, fraud management & revenue assurance.
• Develop specific Products and Services Support Processes & KPIs according to the budget to implement the overall Departments Strategic plan.
• Define the Quality Service objectives (quantitative and qualitative) for each Segment.
• Design key strategies to be adopted to eliminate leakage in EDCH Systems and improve profitability.
• Perform analytical reviews of various data sources to identify areas of revenue opportunity and report these findings to top management.
• Drive the team in determining root cause of potential billing/revenue anomalies and reporting reasons for variances to work on revenue leakage measurements.
• Identify revenue opportunities and prevent revenue loss by auditing the Data Clearing/Billing System to ensure that customers across all product lines and businesses are accurately billed for services rendered to them.
• Drive internal projects to meet the departmental planning objectives set by Director - IT by setting priorities and schedule accordingly in line with EDCH business strategy.
• Advise executive management on client satisfaction issues, interface effectively with management, IT software development, marketing, finance and other cross functions in company.
• Manage departmental budget, conduct annual performance appraisals and ensure objectives are aligned with organizational & departmental vision
• Imparting Advanced Roaming training to International GSM Operators (EDCH Clients) with respect to Roaming lifecycle, TAP3 & RAP, CAMEL, FRAUD MANAGEMENT and NRTRDE.
• End to End EDCH product & Service lifecycle management
• Formulating line of strategy to be implemented to augment sales in existing and emerging markets and enhancing business prospects by clinching repetitive business from existing business customers
• Coordinate with the Marketing Strategy and Planning team to identify new services for development
• Prioritize enhancement of ongoing performance of all products and services and recommend new ideas to increase profitability
• Launching a new products and all related pre & post sales account management
• Responsible to prepare pricing of new products & review existing product pricing according to competition
• Led a team of 6 and reported to the Director Career Wholesale Business (International Roaming & interconnect).
• Was a key member of the team responsible for the pre launch phase for Etisalat - Egypt.
• Successfully managed end to end inbound testing between Etisalat Misr & roaming partners, involving IREG / TADIG & Billing teams ensuring test schedules were on time for commercial launching.
• Coordinated with cross functional teams of Engineering, Technical & IT and ensured that business KPIs were met as per the deadline.
• Implemented GSM TAP standards in the Billing system to ensure smooth flow of TAP files to the roaming partners.
• Maintained Roaming & Network information from roaming partners.
• Analyzed monthly roaming traffic & revenue reports especially from the high ARPU destinations & operators with discount agreements.
• Successfully implemented complex natured technical projects like roaming traffic steering mechanism (traffic redirect) & VHE in coordination with Roamware.
• Responsible of providing Technical & Commercial Client Support for GSM Operators maintaining fluent Roaming Data flow between Clients and their Roaming Partners.
• Responsible to handle daily processing of Roaming call data records (CDRs) for GSM 900 and 1800 network operators and validating the data according to international standards, that are fully compatible with GSM Associations requirements.
• Responsible to provide statistical information to the Clients based on the number of roamers (inbound/outbound), number of calls (monthly/weekly) and charges (highest/lowest) per operator for a roaming month.
• Liaison with Client’s IT and Billing Departments in order to schedule TAP3 testing whenever clients upgrade their billing system.
• Responsible to answer client's email queries related to billing system changes, new roaming agreements, test files and start of commercial roaming.
• During the assignment reported to the Sr. Software Engineer.
• Developed programs using Oracle tools.
• Handled various phases of project development life cycle.
• Maintained & enhanced the existing system on client's site. Resolved all customer related queries.
• Provided consistent commercial package support to ‘Investment Banking System’ of key clients like Pak-Kuwait Investment Company, Al - Faysal Bank, Ghandhara Leasing Company etc.