head regional operations
Reliance Retail
Total years of experience :21 years, 7 Months
• Delivered a sales turnover of INR 356 crore at a 14% growth in FY 18-19, followed it by a 17% growth in FY 19-20 so far.
• Championed the omnichannel pilot for the country, delivering the highest adoption with highest order per store per day
• Successfully launched 8 new stores and plan to launch another 7 stores this year taking the tally to 63 stores in Kerala
• Realized a 50% plus sales market share in the value fast fashion Segment in the state of Kerala
• Increased the awareness and drove process compliance across document management and reduced aging to the lowest across states in India
• Providing leadership, directions and insights to the team of Regional HR, Marketing, Visual Merchandising and Cluster Operations Managers reporting directly to me
• Handled Organized retail Distribution for Huawei, Blackberry and Alcatel in the UAE market and delivered an annual Turnover of AED 300
• Successfully introduced Huawei into Lulu, Sharaf DG, and Emax
• Negotiated and closed the final Retailer distributor agreements with the specialty electronics retailer in the UAE market.
• Managed Operations and Profitability of 25 Axiom and Fono Stores under the Axiom Telecom Group in Dubai, UAE
• Forecast sales and manage every aspect of store operations to consistently meet targets and reduce operating costs
• Instrumental in launching the new Axiom concept across the marquee locations of Dubai Mall, Mall of Emirates and Deira City Centre
• Delivered a 105% sales achievement for the FY 2017 with a 15 % like for like sales growth in a sluggish market
• Lead a team of 200 direct/ indirect reports including 12 store managers; secure<10% annual staff attrition
• Led the P&L accountability for the AED 300mn division which forms 20% of total company turnover; maintaining 18% market share in a de-growing panel market
• Improved the average selling price by 25% by moving up the value chain
• Met top/ bottom-line targets by planning the buy w.r.t. Annual Operating Plan and seasonality; achieved 12% y-o-y growth during GITEX-UAE 2015
• Regulated inventory management; ensured hard goods/accessories older than 45 days to be <20% of stock-in-hand
• Received ‘Outstanding Performance Award’ for highest value sales achievement during GITEX-October 2014
• Administered activities like 'TV Exchange Fest', 'BMW+TV' Bundle, 'Brand Weeks', throughout 2014-2016, to create visibility and freshness in a competitive market
• Managed 13 Principles &Distributor relationships; developed performance-based solutions and negotiated enhanced operating margins to promote company products at 24 stores across the country
• Led a team of 4 for category management - range/ assortment planning; maintaining planogram sanctity and ensuring profitability through effective vendor management
• Increased Extended Warranty sales from 1.2% in 2013 to 2% in 2014 and launched and effectively increased the penetration of Damage Protection to 1% from 0.
• Met the 95% target of Visual Merchandising Score Card; ensured 100% execution of planogram by introducing SOPs and arranging store presentation, ambiance, and hygiene in line with corporate/ brand image by developing My Area My Responsibility (MAMR)
• Implemented systems to control store shrinkage which came down to <0.15% of turnover while cash refunds were <0.2% of cashier till turnover for average of <45 seconds per transaction
• Awarded for ‘Outstanding Performance ‘as an Area Manager for DSF-2014
Handled the 3rd highest revenue generating store as the Youngest Store Manager in 2008; earlier in 2007, became the first Airport Retail Manager at the company’s JV with Nuance
Led a team of 450 employees to achieve sales targets and deliver budgeted profit at store level, while meeting defined hygiene factors
- turned around the lowest SOP compliant store to be rated the best in 2010
Achieved merchandising standards laid out by principals of lifestyle and Bridge to Luxury Brands (BTL) like Tommy Hilfiger, US Polo, Calvin Klein, FCUK, Luxottica Group, Oakley
- improved sale of private labels from 18% to 24% during 2008-09
Enhanced contribution to sale from loyalty members which went up from 72% to 85%; recognized for enrolling 2800 First Citizen members, the highest loyalty card memberships in a single month
- played a key role in designing the 'JJWS' reward scheme
Monitored and improved customer service levels through Mystery Shopper/ CSMM studies/ Customer Satisfaction Index (CSI) reports; ensured 15 days TAT for customer care
Conducted and documented Fire and Safety Audit every month while quarterly audits were carried out for store assets; maintained asset registers and declared scrap regularly
Identified 10% sales staff for the Baby Kangaroo program of which 30% cleared the assessment, as per norms
Awarded as ‘Best Department Manager’ for the casuals/ cosmetics, sunglasses and watches category in 2005
•Develop and solicit new business proposals for the printing Press
•Maintaining relationship with existing customers
CGPA of 6.83 out of 10, summer intership with SUNTEC solutions on Transaction based banking solutions
First Class