FMCG
Total years of experience :11 years, 2 Months
Create overall Group Digital Marketing for
Use site analytics, monthly / weekly sales performance reports (including
KPIs such as traffic, conversion rate, average basket, return rate…) to
improve performance and drive all online activity decision-making for
the website and improve site optimization and profitability
➢ Monitor competitor activity, identifying trading opportunities where a
market can maximize on sales
➢ Prepare to produce new content, considering the e-commerce
environment and product characteristics
CMS platform.
➢ Launched “sparoman.com” - ecommerce website and successfully
achieved 20% consistent growth every month for conversions and
website traffic.
➢ Lead the development of creative ecommerce platform - website User
Experience Design, mobile and tablets usability with the different
interactions of the many different targeted audience/user/SEO friendly
➢ Continuous improvement in Keywords and content according to latest
trends, competitor’s analysis that make product more visible on search
engine (SEO offline and online)
in
PGDM from
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