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Raied Nwaiser, Section Head - Projects' Sales

Raied Nwaiser

Section Head - Projects' Sales·Saudi Ceramic Company

Saudi Arabia

Master's degree, Business Strategy & Planning

Work experience

Total years of experience: 32 years, 8 months

Section Head - Projects' Sales

March 2024 - Present

Saudi Ceramic Company

Riyadh, Saudi Arabia

March 2024 - Present

Company industry:
Manufacturing
Job role:
Sales

Business Development Manager & Facility Manager

June 2013 - February 2024

Pioneer Leads Est. Branch of Majed Al Zahrani Est.

Jeddah, Saudi Arabia

June 2013 - February 2024

 Secure new contracts for the company enabling company growth.
 Providing advice relating the management of projects.
 Recruiting specialists and sub-contractors.
 Identify opportunities, potential sectors & clients and build network of appropriate contacts.
 Find access to decision makers, and turn this into increased business.
 Expanding business scope into new market segments.
 Attending the local and the international trade shows and technical seminars.
 Compile market intelligence on business trends & needs.
 Managing the Annual Maintenance Contract with Abdullah Al Futtaim Group from 11/2013 - 06/2016. This agreement has covered (63) branded stores at (7) cities wide Saudi Arabia.
 Managing Annual Maintenance Contract with LUSH Mena - 2016. This agreement has covered (3) branded stores at (2) cities wide Saudi Arabia
 Supervising the Emergency Maintenance Orders with Fawaz A. Al Hokair & Co. from 9/2012 - 11/2015. This MOU has covered (+100) branded stores at Western & Eastern Provinces of Saudi Arabia.
 Directing the complete construction works for Fit-Out projects (+10) International Brands

 Complete supervision for renovation works for (+15) fit-out International Brands.
Company industry:
Construction & Building
Job role:
Management

Sales & Marketing Manager

June 2011 - June 2022

Electrical & Mechanical Leading Supply Branch of Majed Al Zahrani Est.

Jeddah, Saudi Arabia

I found this job using Bayt.com

June 2011 - June 2022

 Established the complete official & commercial formation of the establishment.
 Did communications with foreign manufacturers to secure the dealership agreements for KSA Market.
 Directing & training the sales team.
 Cooperation with the manufacturers for orders / shipping terms/logistics/technical support & projects' status.
 Leading the relation with decision makers of the Mega Projects.
 Advising & directing the technical staff to preparing and finalizing material submittals from Consultants.
 Attending the local and the international trade shows and technical seminars.
 Achieving the sales target.
 Approving & adapting of products from ministries and government agencies.
Company industry:
Hardware & Building Materials
Job role:
Management

General Manager - Owner

January 2010 - November 2012

Al Nwaiser Est. for Trading & Contracting (FMCG , Food & Beverage)

Syria

January 2010 - November 2012

 Directing the Business with the companies that Al Nwaiser Est. is representing at Deir Ezzor District as Sole Distributor
1. Coca Cola.
2. BIC Shaving Machines, Stationary & Lighters.
3. Rewa Bottled Water - Lebanese Brand.
4. Master Chips, Chocolate, & Corn Flakes - Lebanese Brand.
5. Fruity Natural Juice - Syrian Brand.
6. Al Ahliyah for Chemicals ( Soap, Shampoo, Detergents Materials, Tissues) - Syrian Brand
 Establishing & following up the Marketing & Sales Plans
 Directing the relations with customers, particularly, the key account customers.
 Lead, motivate and train the sales team.
 Supervising warehouse operations and distribution process.
 Conducting market survey of outlets to develop market share.
 Financial monitoring of all operations and review of annual budgets.
Company industry:
FMCG
Job role:
Management

Area Sales Manager

July 2008 - January 2010

Confectionery Development Industrial Company – KATAKIT

Syria

July 2008 - January 2010

 Restructuring of Branch hierarchy and computerizing branch activities.
 Implementing Marketing Programs and tracking results & budgets.
 Achieving over target of the annual sales forecast for the year 2009.
 Launching Market Campaigns for New Products.
 Effective attendance & participation in the monthly period meetings.
 Successfully implemented the retail expansion plan by maximizing coverage in cities & rural areas.
 Leading smart relationship with regular customers; wholesale, & key account.
 Managing store stock and all coordinating orders with logistic department at head office.
 Training & leading of sales team to achieve company planned goals.
Company industry:
Food & Beverage Production
Job role:
Management

Sales, General Manager

November 2005 - June 2008

Al Amoudi Trading Co.

Jeddah, Saudi Arabia

November 2005 - June 2008

 Established the annual sales plan, including sales target for branches, pricing strategy, & annual contracts.
 Established marketing policy with hypermarkets wide Kingdom and directly supervised these channels.
 Improving sales procedures and activities, and identifying the company profitable market.
 Managing and motivating sales team and establishing the structure of the branches.
 Identified customer requirements and needs, and visited key accounts dealers to establish a tight relation.
 Expanded and developed formats for dealers position, annual contracts, market geography, etc.
 Did market analysis for all the new items that are planned to be introduced to the market.
 Controlled the stock level and the process of distribution of stock to branches.
 Setting new plans to develop services centre & showrooms
 Reporting sales data and analysis reports to higher management.
 Effective participation in local exhibitions and promotions.
Company industry:
FMCG
Job role:
Management

Branch Sales Manager

April 2003 - October 2005

Hussain A. Saklou & Sons Trading Co. Ltd., Sole Agents for the International Brands (

Khobar, Saudi Arabia

April 2003 - October 2005

 Directed the branch activities (sales, maintenance center, showroom, and store).
 Instructed, promoted & trained the sales team to achieve company goals & target.
 Controlled the dealers' accounts relating goods' purchasing/debts/payments.
 Planned the dealers' distribution network & established tight relations with dealers.
 Planned & developed new strategies in marketing (fax & e-email marketing campaigns).
 Supervised the goods movement in the stock warehouse, and observed the security & fire fighting system.
 Followed up the maintenance processing to reflect company standard and customer satisfaction
 Promoted the showroom activities.
 Attended management period meetings & did reports and presentation relating branch activities.
Company industry:
Retail & Wholesale
Job role:
Management

Public Relations / Translator / Facility Administrator

April 1999 - March 2003

Saudi International Petrochemical Co., Saudi Arabia

Khobar, Saudi Arabia

April 1999 - March 2003

Organized, attended and reported the constitutional meeting of the General Assembly.
 Collaborated and attended Ordinary General Assembly Meetings.
 Assisted preparing presentations & booklets of more than ten of the Board of Directors’ Meetings.
 Established, organized & updated shareholders data, reports & certificates.
 Translated technical, financial and contractual documents.
 Coordinated the issue of Press Releases, in Arabic and English, relative to Company activities.
 Conclusion of services agreements and following the implementation process with analytical process.
Company industry:
Petrochemicals & Refined Petroleum Products Manufacture
Job role:
Marketing and PR

Admin. / Translator / Facility Supervisor

October 1994 - December 1998

Saudi Constructioneers Est., Taiba Res. & Coml. Project (value = SR. 210 million)

Medina, Saudi Arabia

October 1994 - December 1998

 Translated hundreds sheets of correspondence, contracts, and reports.
 Instructed & directed the administrative staff on site.
 Followed-up the renewal and performance of services' contracts.
Company industry:
Civil Engineering
Job role:
Administration

Translator

May 1993 - July 1994

Tayem Gas Turbine Station

Syria

May 1993 - July 1994

 Translated catalogues and letters.
 Conducted English courses for engineers and technicians.
 Maintained and updated project data.
 Did instant translation for technical lectures.
Company industry:
Oil & Gas
Job role:
Translation

Education

LEAD Academy

September 2022

September 2022

Master's degree, Business Strategy & Planning

United Kingdom

GPA (percentage): 87%

GPA (percentage): 87%

Mini MBA / Business Strategy & Planning

Inspire London College

August 2022

August 2022

Diploma, Level 5 Diploma in Business Development

United Kingdom

GPA (rating): Excellent

GPA (rating): Excellent

Staff Training Solutions (STS)

June 2022

June 2022

Diploma, Level 5 Advanced Diploma in Business Analysis

United Kingdom

The British College of Professional Management

December 2002

December 2002

Diploma, Business/Management/Administration

United Kingdom

The British College of Professional Management

December 2002

December 2002

Diploma, Sales Management & Marketing

United Kingdom

Aleppo University

February 1992

February 1992

Bachelor's degree, Bachelor of Human Arts / English Literature & Humanities

Syria

GPA (percentage): 56%

GPA (percentage): 56%

Skills

Market Analysis
Expert
Market Analysis
Expert
Materials
Expert
Materials
Expert
Minutes
Expert
Minutes
Expert
Sales Management
Expert
Sales Management
Expert
Administration
Expert
Administration
Expert
Intelligence / Marketing Survey & Market Penetration
Expert
Intelligence / Marketing Survey & Market Penetration
Expert
Market Analysis
Expert
Market Analysis
Expert
Branding & Product Launch Strategies
Expert
Branding & Product Launch Strategies
Expert
Leadership & Team Management
Expert
Leadership & Team Management
Expert
Project Cost Control
Expert
Project Cost Control
Expert
Fit- out Construction Management
Expert
Fit- out Construction Management
Expert
Negotiation Power with getting the best Conditions
Expert
Negotiation Power with getting the best Conditions
Expert
Presentations & PR Management
Expert
Presentations & PR Management
Expert
Event & Trade Show Management , Local & Intl.
Expert
Event & Trade Show Management , Local & Intl.
Expert
Facility Management
Expert
Facility Management
Expert
Setting of Annual Sales Plans
Expert
Setting of Annual Sales Plans
Expert
Strategic Planning & Business Dev.
Expert
Strategic Planning & Business Dev.
Expert
Marketing Strategy / Budgeting
Expert
Marketing Strategy / Budgeting
Expert
Business Strategy & Planning
Expert
Business Strategy & Planning
Expert
negotiation
Expert
negotiation
Expert
marketing management
Expert
marketing management
Expert
marketing strategy
Expert
marketing strategy
Expert
Materials
Expert
Materials
Expert
Minutes
Expert
Minutes
Expert
Sales Management
Expert
Sales Management
Expert
Administration
Expert
Administration
Expert

Languages

Arabic
Native Speaker
English
Expert
German
Beginner

Memberships

Deir Ezzor Chamber of Commerce

Member

April 2008

Deir Ezzor Contractors' Association

Member

August 2008

Training and Certifications

Certifications
Showroom Management & Sales Skills
Jan 1992
Training
Managing Your Total Brands Certificate
Building Brands Ltd.
Jul 2003