Vice President Mall Management
Reliance Industries, Jio World Drive
Total years of experience :21 years, 0 Months
Responsible for financial performance, guest experience and managing relationship with retail partners.
During the development cycle, from design to launch of Jio World Drive worked through and supported multiple
functions and progressively undertook responsibilities - leasing, HOTO from project team, pre-opening & launch,
handing over premises to retailers and liaison with government agencies during pre-opening and operations.
• Leasing
o Developed and executed leasing strategy, zoning plan and brand mix for Jio World Drive and Jio World
Plaza
o Successfully led and concluded leasing discussion and documentation with anchors, inline retailers and
F&B operators for Jio World Drive and Jio World Plaza
o Jio World Drive launched with 90% occupancy and 74% of the stores operational in October 2021
• Design coordination
o Managed retail design coordination process for retailers and operators in collaboration with Vindico
Retail Management (Dubai) and Code Design (Sydney)
o Led design coordination with key anchor and its consultants (architect, structural, MEP, project
management) for their first flagship store in India at Jio World Drive.
• Development
Actively involved in various aspects of the design and development process.
o Determined and concluded scope of work and terms of appointment for various consultants, security,
retail design coordination agency, property management agency.
o Worked on defining positioning and brand mix for Jio World Drive and Jio World Plaza
o Coordinated with the consultants, project team, architecture team and operations team for
preparation of design & fit-out guidelines, and operation manual/ house rules
o Prepared legal and leasing related templates
o Collaborated with the various teams to prepare the operating strategy, common area management
(CAM) expense estimates and staffing requirements
o Prepared operating budget including service charge/CAM estimates and lease revenue forecasts
Responsible for driving marketing and leasing of mandated commercial projects.
• GIFT City, Ahmedabad
o Designed and implemented an initial outreach program for GIFT City, reached out to 230+ senior
executives (CXO, Head - Real Estate) in 15 months and developed a leasing pipeline
o Advised client on appointment of creative agency, PR agency and development of collaterals
• FIFC (a joint development of Vornado, Starwood and Urban Infra), Mumbai
o Apprised and advised the partners on various leasing opportunities, and prepared response to RFPs
for the office space
o Developed and implemented a successful leasing program for the building including F&B
Responsible for monetizing on screen and off-screen inventory for the cinema chain with direct responsibility of
sales and collections.
• Initiated long-term business with a host of new clients including Diageo, Cadbury, Kotak Bank, TVS; recorded
revenue growth of 11% in first year, 33% in the subsequent year
• Spearheaded the development and implementation of a web-based advertisement inventory management
system, the system streamlined the sales efforts by reducing the response time
• Successfully reduced the instances of fraud and misuse of various consumer promotions, guided the
development and implementation of real-time fraud prevention measures across the chain.
Leasing
Part of the core real estate development team with direct responsibility of leasing.
• Worked on developing the zoning plan, and tenant mix for the shopping centre
• Structured, negotiated, and executed lease transaction with anchor tenants
• Led the initiative for developing leasing and marketing strategy for 2mn SF of office space
• Worked extensively with International Property Consultants and local brokers to source leasing opportunities
• Worked with the senior management to structure partnerships with international retailers for their expansion
in India. Supported development team in preparing business plan for new sites
Responsible for supporting the team lead in managing the clients’ account.
• Prepared drafts for press releases, media notes, client briefs, clients’ backgrounders, bios & profiles for press
kits; executed media coverage plan for new services and product launches
• Successfully organised and managed the media launch of internet telephony for Escorts Group, PR campaign
generated extensive coverage in mainline and business dailies
• Organized media and trade launch event for Iomega’s Zip Drive. The launch featured on CNBC during the prime
hour. Trade launch saw participation of over three hundred trade partners.
Marketing and retail management
Bachelor of Business Management (Hons.)