Market Research Analysts And Marketing Specialist
biddi FZ LLC
مجموع سنوات الخبرة :2 years, 1 أشهر
Creating and managing reporting schemes utilized to maintain observation of biddi’s web performance and marketing efforts.
Assisting in the creation and implementation of marketing campaigns and calendars for the site with regards to campaign themes tied to site presentation, social media postings, and AdWords/display campaigns.
Tagging of marketing campaign links and pages for the site to be analyzed.
Market research which involved analyzing the marketing trends of existing ecommerce companies and the estimation of growth for the UAE’s ecommerce industry as a whole.
Assisting in the complete brand renewal for the site at the end of its first operational year through the creation of personalized email templates for various prospective clients and the reevaluation of the sites measurement plan for digital analytics.
Management of existing site assets in the form of image quality assessments and content proofreading.
Occasional copywriting assistance in the form of blogs, web copies, item collection titles, and campaign slogans.
Revising and adding new product and service subcategories to our the site's online retail search and classification system.
Acquiring prospective sales contacts for biddi’s e-commerce platform.
Analyzed market trends, volumetric data, and consumer feedback to help clients tailor appropriate model for new businesses.
Writing business brief for clients to present to state sponsored financial donors and private investors.
Conducting qualitative/quantitative surveys for clients by creating questionnaires with relevant questions and calling other parties with similar business models.
Informing clients of steps required to open up a new franchising business in Dubai, including state policies, financial requirements, necessary equipment, employee numbers, and available retail spaces.
Researching alternative marketing strategies for clients businesses that take into consideration factors such as business location and target audience that were not originally reviewed by clients.
I spent 4 years studying in AUB with the hope of earning a degree in their prestigious Arts & Science Faculty. I managed to finally complete that journey at the beginning of 2015 with a BA in the study of Sociology & Anthropology. The experience was one of eye opening insight and knowledge regarding the way people manage themselves in groups and units throughout various cultures and societies. It has provided me with a sense of foresight into the possible actions and reactions to be expected from certain social groups when a new element has been introduced into their environment. I carry this foresight with me in whatever work environment I find myself in now in order to provide it to peers who may have not realized it before. I do this to hopefully improve their decision making processes through awareness of social norms and values that may be imperative for the continual growth of the organization.