Owner and Managing Director
Lukreate Travel
Total years of experience :19 years, 3 Months
- Developed and executed company’s business strategies
- Prepared and implemented comprehensive business plans for market penetration, business development and cost effective operations
- Supervised set up office operations and retail services
- Developing and implementing marketing strategies (online & off-line); leading work on corporate website
- Developing travel products in collaboration with domestic and international partners
- Budgeting, sales, business development / Contract management
- Overseeing company’s financial and other performance metrics
- Building public relations, networking, representing company on domestic and international markets
- Analyzing problematic situations and occurrences, providing solutions to ensure company’s growth
- Bringing to the attention of subordinate employees the sales plans and checking their readiness to solve the assigned tasks;
- Organizing the work schedule and the placement of personnel
- Checking the provision of employees with material, technical, information resources necessary to fulfill the duties assigned to them, taking measures to prevent downtime, accidents, temporary work stoppages;
- Evaluating the work quality of each employee, rational use of working time;
- Analyzing dialogues, attitudes towards clients; monitoring the professional behavior of employees;
- Providing employees with the necessary instructions for the performance of work, which are mandatory for them.
- Organizing training and personal mentoring for employees;
- Determining the criteria for the requirements for job candidates and takes part in the interviewing process;
- Preparing reports on the implementation of sales plans and submits them to the superior manager
- Establish and develop relationship with high volume accounts, which contributed in generating over 55%from YTD budget with 2.5% growth vs LY.
- Grow business with large accounts by over 25% in generated revenue.
- Plan and execute sales trips which helped to establish a solid footprint in the Saudi Market.
- Access business leads, negotiate contracts that boosted hotel revenue by 7.2%in Q1 2016.
- Develop new business in existing markets and open new markets, increasing hotel STR performance by two points vs the comp set.
- Hire and train new business development executives.
- Implement sales & marketing plans with markets specifics; increasing new business by over 20%.
Managing and developing existing accounts, bringing new business by searching new potential accounts in domestic and international markets; creating marketing and sales plans/ strategies;
Contracting, allocations, implementing all sales action plans related to the marketing areas;
Preparing and executing market sales trips (regional and international) on a monthly-quarterly base;
Developing and conducting marketing projects /events for leisure & corporate accounts with sales team;
Representing hotel at international exhibitions (ATM - Dubai, WTM - London, road shows within GCC and Europe
Grew leisure segment by 12.5% by efficient account management and hands-on approach in business development
Established strong business relationship with local, GCC & international leisure markets, government sector
Promoted hotel at domestic and international exhibitions and road shows in Europe & ME
Developed and executed marketing projects /events for leisure & corporate accounts
Ensured smooth running of the day to day hotel’s operations;
Ensured the standards and quality services are provided by the hotel;
Handled guests’ complaints and ensured a quality response to complaints in order to transfer guests’ dissatisfaction into self contentment;
Maintained general supervision of FO staff in order to ensure compliance with Hotel’s policies and procedures;
Monitored, motivated and leaded staff to ensure a positive team work environment;
Coached all new FO employees and developed existing employees to ensure maximum performance and growth are obtained;
Maintained effectiveness and efficiency of the hotel’s shifts operations;
Ensured that all accounting auditing practices are in line with company’s practices and governmental requirements;
Ensured that the highest standards of hospitality and welcome are demonstrated at all times at the Front Desk.
Managed the FO operations and ensured the delivery of high quality customer focused services;
Welcome guests in a professional and friendly manner, satisfied guest’s need and expectation from arrival through to departure;
Created a positive environment in which employees can provide the highest levels of quality service and products for the hotel’s customers;
Maintained the awareness of occupancy and rates to be sold on a daily basis along with pro-active sales of the hotel’s services to a walk-in guests;
Maintained effective communications with all related departments to ensure smooth service’s delivery;
Supervised all Front Desk employees ensuring guests are taken care of in a professional and friendly manner;
Maintained up to date knowledge of hotel’s and local services and provided information and responded to guest’s queries;
Ensured all guest registrations are completed and correspond with Opera PMS guest’s information;
Ensured that the Guest Service Desk is manned and operationally prepared at all times in order to be always available for guests as a point of contact