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Rajiv Ranjan, Sales Business Head

Rajiv Ranjan

Sales Business Head·M/s Sairam Wheels Pvt Ltd.

India

Bachelor's degree, Business Management

Work experience

Total years of experience: 26 years, 3 months

Sales Business Head

August 2021 - Present

M/s Sairam Wheels Pvt Ltd.

Raipur, India

August 2021 - Present

• Responsible for leadership team performance and devising strategies to achieve plans, by creating short-term
and long-term business strategies, tie -up with vehicle leasing companies, active participation in BNi,
and capitalization on CG State Vehicle Scrap age benefits thus enhancing business by 5% annually.
• Review of operating results for dealership, compares them annual plan to achieve desired Market Share &
takes steps to ensure that appropriate measures are taken for corrective results. (Manpower Retention,
Training & Manpower Mix)

Company industry:
Automotive Dealership & Distributor

Manager – Market Development

June 2016 - April 2026

Mahindra & Mahindra Ltd.

Mumbai, India

June 2016 - April 2026

• Planning for Primary & Secondary network expansion by analyze demographic and economic structure and
segment - wise Contribution to Industry. Accountable for enhancing penetration for Sales verticals, service,
retail finance, vehicle insurance and exchange.

Company industry:
Automotive Dealership & Distributor
Job role:
Sales

Senior Officer Sales

September 2003 - April 2026

Exide Industries Ltd.

New Delhi, India

September 2003 - April 2026

Company industry:
Automotive Dealership & Distributor

Sales Executive

April 2002 - April 2026

Hindustan Coca Cola Beverages Pvt. Ltd.

Gurgaon, India

April 2002 - April 2026

Meeting and exceeding sales targets for assigned products or territories of Gurgaon, South & Central Delhi.

Conducting market research to identify new business opportunities. e.g. Pharma channel

Establishing and maintaining relationships with key clients (wholesales, Institutions, Canteens) and distributors.

Company industry:
FMCG

Area Sales Manager

December 2010 - January 2016

& Marketing

Mumbai, India

December 2010 - January 2016

• Planning for Primary & Secondary network expansion by analyze demographic and economic structure and
segment - wise Contribution to Industry. Accountable for enhancing penetration for Sales verticals, service,
retail finance, vehicle insurance and exchange.
• Implemented a healthy business cycle by monitoring Working Capital, Inventory and Stock levels.
• Negotiated with agencies to get the budget approved for optimum utilization in the campaign.

Company industry:
Marketing

Assistant Manager Sales

March 2006 - November 2010

• Honda Motorcycle & Scooter India Pvt. Ltd,

Gurgaon, India

March 2006 - November 2010

Company industry:
Automotive Dealership & Distributor

Sales Executive

January 2000 - January 2002

• Jindal Dye–chem. Industries Ltd.

New Delhi, India

January 2000 - January 2002

Delivered
• Created a Sustainable Organizational Culture amongst stakeholders leading to adaptive & responsive
Organization to be ready for disruptive business environment by aligning to Organizational culture & systems.
• Exploring New Sales Avenues by initiating tie-up with Car Leasing Companies & option of subscription,
MOU, Sign-ups with Banks CRGB, Abhyudaya Bank, Leasing Companies ALD (Lease Plan), Smas & Avis.

Company industry:
FMCG

Sales Executive

January 2000 - January 2002

Dye–chem. Industries Ltd.

New Delhi, India

January 2000 - January 2002

Created a Sustainable Organizational Culture amongst stakeholders leading to adaptive & responsive
Organization to be ready for disruptive business environment by aligning to Organizational culture & systems. Exploring New Sales Avenues by initiating tie-up with Car Leasing Companies & option of subscription,
MOU, Sign-ups with Banks CRGB, Abhyudaya Bank, Leasing Companies ALD (Lease Plan), Smas & Avis. Enhancing on Retail Finance NBFC & Banking Partnership Penetration by 5%, thus improvising on
additional revenue generation for dealership & incentive of the sales team, thus helped in reduction on
Overhead dependency. FY 2021-22. Optimizing source of Digital Media resulting in Booking Conversion through enhancing by 10% by
maximizing reach amongst prospects at optimum cost FY2022-23. Representation as in Raipur Chapter to generate referrals amongst prospects in Community. Calibrated dealership Process & System set benchmarks of Kia India to attain K-DEP Gold Bands FY2022-23.
Transformation on delivery for Product Sales speech by taking ownership of soft skills development of
individuals, using digital tools thus improvising on conversion ratio in FY 2021-22. Post-COVID lockdown prepared way ahead plan concerning respective outlets taking ownership for P&L
to initiate business in close coordination with financers & dealership team panning at the granular level to
reclaim business in respective markets maximum profitability with minimum costs FY 2020-21. Completed the facilities

Company industry:
FMCG

Education

Asia Pacific Institute of Management

January 2000

January 2000

Bachelor's degree, Business Management

India

Lucknow University

January 1997

January 1997

Bachelor's degree, Accounting And Economics

India

Lucknow University

January 1997

January 1997

Bachelor's degree, Economics

India

Skills

BRAND POSITIONING
Intermediate
BRAND POSITIONING
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
ELECTRIC VEHICLES
Intermediate
ELECTRIC VEHICLES
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MARKET RESEARCH
Intermediate
MARKET RESEARCH
Intermediate
PROMOTIONAL STRATEGIES
Intermediate
PROMOTIONAL STRATEGIES
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
SUBSCRIPTION BUSINESS MODELS
Intermediate
SUBSCRIPTION BUSINESS MODELS
Intermediate
TEAM LEADERSHIP
Intermediate
TEAM LEADERSHIP
Intermediate
TEAMWORK
Intermediate
TEAMWORK
Intermediate