Business Head
Bhojsons PLC
Total years of experience :21 years, 4 Months
Business head with overall P&L responsibility for the Power Generation, Alternate Energy and Consumer Durables Verticals of the Bhojsons Group, comprising Kirloskar Brand Power Generators, Schneider Electric’s Amaze brand Power Back-up systems, Bosch make Power Batteries and Livpure Water purifiers.
Responsibilities included, Top-line growth with healthy bottom line, defining Go-to market strategies, team building, goal setting, marketing & brand management, Supply chain, channel & B2B sales, product portfolio management, & organization development.
• Turned around Inverter division from loss making to profitable division within 1.5 year through strategic marketing, deeper penetration and geographical expansion, Product portfolio management, team building, and aggressive sales management.
• Introduced Bhojsons Care, a service division to ensure customer delight. This led to reduced rejections, increased customer confidence on Bhojsons products and services with greater customer retention.
• Despite pandemic and 25% currency devaluation, the Power Division delivered better Gross profits, in US$ terms, with 20% higher sales volumes.
• Entered into Strategic partnership with Bosch Germany for exclusive distribution of Bosch Power batteries.
• Pioneered Water purifiers for domestic application and launched Livpure brand water purifiers in Nigeria.
Member of the Executive Committee of Simba Group, overseeing the vision and strategy for the organization's long-term goals. With a top line responsibility of over US$ 25 Mn annually, heading the Power & Energy vertical of Simba Group, managing overall P&L, defining Go-To market strategies, ATL BTL Digital marketing, Product Launch, channel & B2B sales, Modern Retail sales, product management, Supply chain, & organization development for the 3 Group companies and 4 brands of Power products, namely Schneider Electric’s Luminous brand power products, Genus brand alternate energy solutions, KSTAR brand online UPS and Sollatek brand power protection devices.
Highlights:
• Led Schneider Electric’s Luminous brand alternate energy products to market leadership position in Nigeria within first year of joining Simba Group, through innovative ATL/ BTL marketing initiatives and deeper penetration & Geographical expansion across Nigeria.
• Led more than 100 employees & 400 channel partners across Nigeria which resulted in delivering unprecedented more than 50% growth in annual revenues & 40% growth in gross margins
• Spearheaded strategic & innovative ATL/BTL marketing activities for promoting alternate energy power products in Nigeria, including training & development of local electricians across Nigeria and introduction of several new distribution channels namely Ecommerce Platforms, Cable TV Operators & Real Estate Developers, among others, that led to growth of company’s channel distribution in Nigeria from 8 to 32 states
• Pioneered Tubular batteries in Nigeria by conducting massive promotion campaign to establish Tubular batteries as greater ROI product against SMF batteries for Deep cycle applications.
• Reduced operations costs by 20% by increasing team productivity, continuous process improvements and team building & mentoring activities. Sales teams unofficially conferred me with the Title of ‘Jagaban’ of Simba, meaning ‘Leader of Warriors’
• Conferred with:
o Recognized by Luminous India for delivering exponential growth of Luminous business in Nigeria - Luminous International Conference, 2018 in Dubai, UAE
o Best New Product Businesses Award for FY 2014-15 by principal supplier Luminous Power Technologies India Pvt. Ltd. (a Schneider Electric company) for introducing Tubular Wetcell Batteries & Solar Hybrid Inverter Products.
o Africa’s Best Quality Inverter Product of the Year 2015 Award for Luminous brand of Inverters from Africa Quality Institute for customer service excellence & quality assurance.
o Featured on several leading Nigeria FM Radio Channels, Smooth FM 98.1, as an industry expert on Renewable Energy in Nigeria
• Turned around SIL to a profitable business unit from -5.9% PBT loss in Q1/16 to +6.4% PBT profit within 9 months of taking charge of the Business unit, through aggressive and sustainable topline and bottom line management
• Established Genus brand alternate energy products to No. 2 leadership position, after Luminous, managing top 2 market leaders in alternate energy industry in Nigeria
• Reduced on-hand inventory levels from 4 to 1 month through efficient supply chain management & aggressive yet accurate sales projections resulting in inventory holding costs reduction by more than 9%
• Launched KSTAR brand online UPS and delivered over a US$ 1 Mn business in the first year of launch itself through aggressive Go-To market strategies and strategic tie ups with banks, and corporate organizations across Nigeria.
• Spearheaded launch of Sollatek brand power protection devices and AVR products through 72 supermarkets across Nigeria including Shoprite, Game, PZ Coolworld and many more.
• Key driver in establishing award winning Simba Service for providing 24x7 after sales service support for both retail customers as well as channel partners across Nigeria.
Three Sixty Power is a certified exporter of technologically advanced, high performance power back up systems and renewable energy solutions.
• Increased sales to International customers by 300%, by expanding the firm’s customer base in Africa, Middle East and South East Asian countries
• Led the design, development and marketing of world’s smallest solar UPS branded as “Jugnu”, for rural markets in Africa and Asia thereby increased the company’s revenue by more than 8% within a year of the launch of Jugnu
• Pioneered the application of Tubular batteries for power back up systems in East African countries leading to 20% increase in battery exports from India
• As General Manager Exports, represented the company in various global exhibitions like GITEX 2011 & 2012 (Dubai), 3rd Power Bangladesh (Bangladesh), and Enterprise India 2011 (Myanmar), appointed importers and distributors in these regions.
ElcoSoft, a start-up in the niche domain of Geospatial intelligence and data mining, providing expert technical consulting and offshore software development services.
• Delivered 100% growth in the number of projects by running effective lead generation programs, presenting and negotiating techno-commercial proposals meeting customer expectations, and augmenting relationships with existing clients through active collaboration.
• Led the development of complete Business Development ecosystem, from defining the growth road map, to building the company’s website and marketing promotion materials, like white papers, case studies, mailers, etc., to defining business engagement models for customers in target markets
• Negotiated the terms of contract for a GIS (Geographical Information System) application development Project from a Federal contractor of US Army Corps for Sacramento County, California, worth over USD 500, 000
• Developed the business case and project plan for a strategic deal with Field Services Solutions USA for developing unique home services enterprise wide business application.
Pentair is a global water, fluid, thermal management, and equipment protection partner with industry leading products, services, and solutions.
• Completed the industrial design and development of variable frequency swimming Pool pump for Pentair Europe, in collaboration with the marketing manager in Italy, the 2 design engineers in India, and the manufacturing plant head in China, and was able to successfully deliver the working prototype one month ahead of schedule
• Reverse engineered and developed production drawings of Twin Impeller Pump casing body saving USD 2000 for client
Incubis is a consultancy firm, specializing in industrial & transportation design, product development, engineering, architecture, corporate identity, and interactive media design.
• Designed ‘Hero Honda Ambition Trophy’ for the World’s best All Rounder in the Cricket World Cup 2003
• Designed and developed the unique coffee bottle for Starbucks in India, and ice cream vending trolley for Kwality Wall’s
Marketing Finance Leadership
Strategy, Behavioural Economics & leadership
Executive Masters in International Business (PG DIploma)
Mechanical Engineering
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