Rakesh Nagpal

Deputy General Manager- Marketing at Chambal Fertilisers and Chemicals Limited

• India - Delhi
• May 1987 to April 2016

CAREER HIGHLIGHTS-
 Founding employee of CFCL; 25 years with the brand, building it from ground up
 First to establish Neem Coated Urea brand of CFCL in 2009 in Haryana, amidst mass skepticism; today NCU is a national government agenda
 Spearheaded most popular Uttam Veer Urea brand in Northern Markets in mid 1990s
 Skilled in enhancing market share, topline and bottom line of Pesticide portfolio- sales multiplied
 Implemented effective port logistic strategies for imported fertilizers; handled port operations
 Cost Optimized outward logistics of 2 Million tonnes of Urea by rail and road
 Commodities- Cumin & Mustard- Experience in handling, distribution, warehousing and sales
 Excellent knowledge of MS Excel helps faster analysis and planning
 Always kept the flock together; My mantra is Coach, Motivate and Appreciate to get best out of people

2015 - 2016 Deputy General Manager - Fertilizer sales and Coordination, Corporate Office, Delhi
• Obtaining annual Urea & SSP production approvals, seasonal & monthly movement plans of Urea, DAP and MOP from DOF.
• Fertilizer Sales Coordination with regional teams and monitoring cash flows
• Coordinating with Supply & Distribution (S&D) department and Plant on the flow of Urea and SSP indents, in consultation with marketing teams.

2014 - 2015 Deputy General Manager, Madhya Pradesh
Accomplishments:
• Spearheaded B2B Institutional sales of Urea, DAP and MOP across entire Madhya Pradesh. Achieved highest sale of DAP amongst all regions in FY 2014-15 and ever highest, 1.32 Lac tonnes, by Chambal in MP
• Operation Regain: Cleared old fertilizer inventories lying since 2011-12; facilitated collection of huge receivables from market entangled since 3-4 years and clearance of dealer’s & vendor’s messed up account of 3-4 years
• A turnaround widely acclaimed: Successfully streamlined the entire working process in line with system & procedures of the company, Appreciated by GM- Internal Audit and even competitors in industry
• Facilitated optimization of fertilizer transportation costs; reduction of more than 10%

2010 - 2014 Deputy General Manager - Pesticides, Corporate Office, Delhi
Accomplishments:
• Pesticide topline increased from Rs. 182 Crores in FY 2009-10 to Rs. 272 Crores in FY 2012-13, across the markets of Punjab, Haryana, UP, Rajasthan, MP, CG, Bihar, Gujarat and Maharashtra
• Improved bottom line from Rs. 20 Crores to Rs. 36 Crores and profitability from 12% to 16%
• Improvised SAP system to successfully manage inventory of 300+ SKUs, ensuring disposal of stocks before their expiry
• Launch of new products - Dhoomketu (Imazethapyr), Kodama (Quizalofop-P-Ethyl) Fillip (Bispyribac Sodium) and Onvix (Chlorantraniliprole) in OWN BRANDS. Onvix contributes to 10% of CFCL’s pesticide portfolio.

2008 - 2010 Senior Regional Manager, Haryana
Accomplishments:
• Instrumental in establishing Neem Coated Urea (NCU) as a premium brand across the markets of Haryana
• Successfully established NCU is improving CFCL bottom line by Rs. 40+ Crores per annum in present context
• Doubled Pesticide sales in 2 years to Rs. 16.25 Crores
• Introduction of new vendors helped double Paddy and Wheat seeds sales in year 2009-10


2003 - 2008 Manager / Senior Manager - Supply and Distribution, Gadepan
Accomplishments:
• Import related logistics of DAP & MOP by arranging stevedoring, bagging and transport to upcountry locations by Rail / Road
• Supervised operations of 1st DAP carrying Panamax vessels at Mundra port in 2003
• Monitored movement of over 2 Million tonnes of Urea through Rail / Road with greater customer satisfaction
• Excellent track record of reducing handling losses at ports from 0.5% to <0.25% and increasing earnings on dispatch money
• Managed techno-commercial operations involving survey, negotiation and execution of H&T contracts
• Commodity trading of Cumin & Mustard- Procurement, storage, movement & sales in Rajasthan, Gujarat and West Bengal