Deputy Manager
Shobiz Experiential Communications Pvt. Ltd
Total years of experience :6 years, 8 Months
Key Achievements:
* Develops and executes comprehensive integrated marketing plans including offline programs,
online programs, field marketing, Exhibitions and events
Responsibilities during Transition
▪ Formulates marketing strategy and develops formal marketing plans outlining marketing
and database strategies, including: budget, audience segmentation. Manages all
components of integrated campaign development, internal alignment, implementation,
measurement and evaluation.
▪ Works across marketing organization with Corporate Branding, Creative Services,
Promotional Marketing, and Sales Enablement functions to complete projects efficiently
and on time.
▪ Leads demand generation marketing strategies and programs to improve customer
acquisition and conversion leveraging internal and external resources to align with new
media and best practices.
▪ Delivers ongoing analysis and reports to create visibility into Marketing activities and
how campaigns tie to Sales - results, program success and reporting metrics.
▪ Collaborates with Digital Marketing Director to ensure digital opportunities are
considered and break through the clutter
▪ Success in delivering marketing strategies to win business required and ability to
manage large projects in marketing arena.
Other Responsibilities in detail
Revenue
▪ Calculation of Direct Cost, Project Expenses, Facility Cost, P&L are the parameters
followed.
Work Related
▪ Work cross-functionally with global teams with product, marketing and to build solutions
▪ Identify and manage internal projects to enhance productivity
▪ Derive internal research, brainstorming and insights to inform opportunities to improve
▪ Work with Global team to Design scalable work flow that enables effective global
implementation of new or reformed policies.
People Related
▪ Manage careers and growth for all Ad Operation Analysts, Responsible for ensuring the
safety, security and integrity of Organization systems and data.
▪ Set and maintain goals for Operations Analysts
▪ Develop metrics to measure the growth, performance and impact of the team and other
efforts, including synthesizing data to evaluate program efficacy and provide go-forward
recommendations for continually increasing the impact clients’ success metrics.
▪ To ensure full deployment of performance management processes like Monitoring,
Coaching, and One to Ones etc.
▪ Focus on Continuous Improvement through Regular Quality Monitoring, Floor Monitoring.
Risk Identification
▪ Effectively identify and communicate risks during course of operations within a project.
Handling Events in India, middle East, Apac and UK
* Making Sure the Proper Target Audience to be present in the Event
* Budgeting for the event
* All the Logistic Activities for the Event
* Branding and Promotions for the Event
* Post Event Reports based on the feedback from the Event
* Product Marketing - India & Middle East
* Finalising Partners and Vendors
Key Achievements:
▪ Client meetings & discussions to understand their requirements for business
execution
▪ Liaison with other departments for support activities.
▪ Successfully executed more than 75+ business events as a part of Below the Line
marketing service of the concern.
▪ Coordinate activities among the department for delivering quality service to the clients.
▪ Individually handled more than 40 major clients of the concern.
▪ Executed “Below the Line Marketing” through various Business events for the IT
industry.
▪ Preparation of Operations Plan and datelines for successful execution of projects.
▪ Thorough understanding of the client’s requirements and dissemination of the same
throughout the department.
▪ In charge of complete operations of the organization
Key Achievements:
▪ Formulate various strategies so as to achieve maximum productivity with minimum
inputs.
▪ Ensure Client satisfaction in each and every project delivered.
▪ Formulate marketing strategies for the marketing team so as to achieve the targets for a
given period.
▪ Ensuring the promotion of the awareness of the Client requirements throughout the
Project.
▪ Conduct Market Research to explore the possibilities of expansion for the organization to
new markets.
▪ Reporting to the Top Management on the performance of the quality management
system and any need for improvement.
Kaar Technologies
Currently working as Partner Account Manager (2016 April Nov Till Date)
• Handling K Learn Product of School Automation by Kaar Technologies. A complete school automation solution.
• Successfully Identified The Resellers Across the world and to market K Learn
• Reseller Training and Co ordination for Kaar Products
• Post Lead Closure follow up to retain the clients.
• To provide the channel partners with new business opportunities and leads, product and technical support, and competency and qualifications plans
• Become a functional expert in Change Management
• Build a strong rapport as a trusted counselor to our Global Clients, developing long term relationships throughout the customer lifecycle
• Provide mentoring, training and educational development internally to sales and account management colleagues through regular updates and ad hoc support, including new hire training
• Responsible for maintaining a positive rapport with all business partners and clients
• Represent Kaar in a polished and professional manner; maintain composure in times of stress; ensure the highest levels of service and professionalism are maintained
Education *MBA - Marketing & Event Management