rakshita krishna

Marketing Manager at Blue Tangerine Marketing

• My current job since September 2020

Led successful multi-channel B2B marketing campaigns across various platforms to increase brand awareness and generate leads at Blue Tangerine Marketing, digital arm of Just BTL Consultancy in Dubai.
•Planned, executed, managed, and monitored social media channels to achieve brand and marketing objectives while ensuring creative and impactful content to drive high levels of engagement.
•Conducted digital advertising with continuous A/B testing, performance review, and improvement.
•Selected, managed, and developed creative and media briefs for agencies.
•Managed marketing budget and worked closely with finance department to ensure effective financial planning and execution of marketing activities.
•Planned and executed events and exhibitions from start to finish based on objectives, requirements, and target audience, handling budgeting, invoicing, liaising and negotiating with vendors, and managing branding and communication.
•Demonstrated proficiency in managing events of varying budgets, ranging from AED40, 000 to AED4 million, across KSA, Bahrain, and UAE.
•Proven track record of developing and executing effective event strategies and managing multiple stakeholders to ensure successful outcomes. .