Marketing Executive
Blend FURNITURE
Total years of experience :20 years, 4 Months
closely with the Executive Manager to create and continuously enhance marketing plan, as well as developing the marketing & promotional activities calendar.
•Plan, Create and Follow through Marketing Campaigns across all online and offline channels to achieve pre-set sales targets.
•Develop growth targets, and development plans for the company.
•Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance.
•Create a Strong Consumer Database following a CRM model (Customer relationship management) Analyze consumer trends and information, to help identify product categories to use as future sources of growth.
•Plan, and execute Blend’s existence and communication on social media platforms.
•Initiate new digital marketing ideas through monitoring of industry benchmarks and trends to achieve the best practices.
•Responsible for cross-reference between all Blends’ communication platforms and between the sales department to insure proper customer follow-up, and to evaluate the conversion rates of potential customers to buying customers.
•Handle Blend’s CRM (Customer relationship management), and execute all required data entries and process all the out coming results and reports.
•Preform regular marketing surveys through conventional and unconventional mediums that may include social media, print surveys, online engines, and direct customer interviewing
•Plan, develop, execute, and monitor all website content that includes uploading, creating and modifying content for the website.
•Prepare and design simple product templates required for social media, online, distributors, and sales team.
Develop annual operating budgets for sales and expense lines
•Manage and solve conflicts with clients
•Generate sales for a portfolio of accounts and reach the company's sales target
•Operate as the lead point of contact for any and all matters specific to your customers
•Handling supplier chain/renewal of supplier contracts
•Establish budgets with the client and company
•Dealing with all aspects of a campaign
•Maintaining and updating customer databases
•Supporting the marketing manager by managing the production of marketing materials, including leaflets, posters and flyers
•Liaising with designers and printers
•Organizing photo shoots for the available products
•Arranging the effective distribution of marketing materials
•Contributing to, and developing, marketing plans and strategies
•Evaluating marketing campaigns
•Organizing and attending events such as exhibitions (Le Marche and Furnex)
•Monitoring competitor activity
•Prepare Journal entries
•Managing budgets
•Complete general ledger operations
•Assist in preparing financial reports
•Prepare analysis of accounts as requested
•Administer accounts receivable and account payable
•Monitor and resolve bank issues including fee anomalies and check differences
•Account / bank reconciliations
•Review and process expense report
•Give training and orientation to all new employees
•Prepares paperwork required to place employee on payroll and establishes personnel file
•Assists in hiring process by coordinating job posting on Website, reviewing resumes, performing telephone interviews and reference checks
Visiting potential customers for new business
* Implementing marketing plan and strategy to build a solid continuous relationship with customers and ensure the achievement of overall company targets through working towards customer retention and growth development & implementation of client’s growth plan
* Negotiation and maintenance of sales or service contracts
* Maintaining and developing relationships with existing customers via meetings, telephone calls and emails.
* maintain Customer Relationship and ensure clients’ demands to be satisfied
* Develop monthly forecasts and pipeline reports.
* Prepare customer relationship map and review business regularly through frequent interactions with senior management
* Retain Business and bring customer to 100% compliance
* Establish and maintain a close alliance, both professional and personal, with corporate customers through regular customer visits
* Gather information regarding internal structure of customers, in terms of policies, procedures and decision making process
Achieve Targets within specific segments
* Meeting and growing revenue goals for assigned accounts according to SLA agreement
* Visiting potential customers for new business
* Making accurate, rapid cost calculations, and providing customers with quotations
* Margin Management
* Work hard on identifying areas of customer growth and future directions in terms of procurement of indirect goods and services to be able to expand customers business, based on annual targets set by Corporate Sales Manager and Marketing
* Display efficiency in gathering market and customer info to enable negotiations regarding variations in prices, delivery and customer specifications to their manager
•Formulate an in-depth understanding of customers behavior, preferences, attitudes, and their needs
•Identify prospects to whom product can be sold
Achieve Targets within specific segments
* Meeting and growing revenue goals for assigned accounts according to SLA agreement
* Visiting potential customers for new business
* Making accurate, rapid cost calculations, and providing customers with quotations
* Margin Management
* Work hard on identifying areas of customer growth and future directions in terms of procurement of indirect goods and services to be able to expand customers business, based
on annual targets set by Corporate Sales Manager and Marketing
* Display efficiency in gathering market and customer info to enable negotiations regarding variations in prices, delivery and customer specifications to their manager
* Formulate an in-depth understanding of customers behavior, preferences, attitudes, and their needs
* Identify prospects to whom product can be sold
* Develop and submit comprehensive proposals based on individually or team assessed needs of potential clients
courses: TRAINING COURSES * Microsoft Word 2010 - Core Level – ITEGYPT
EDUCATION *