Brand Manager, Operation Area Manager
Oxygen United company
Total years of experience :14 years, 11 Months
• Maximize sales productivity by driving sales KPIs (Sales per sq ft, ATV, Conversion Rate, Upselling) and through effective use of available commercial information
• Analysis of the strengths and weaknesses per store, utilizing the financial Profit and loss reports and providing corrective action plans
• Manage & monitor store operations, backend retail administration & standard operating procedures (SOPs) to maximize operational efficiency
• Ensure Selling, Customer Service, and Brand training in conjunction with L&D, HR & Retail Head
• Creating employee schedules, assigning schedules and responsibilities to employees, and checking to see if these responsibilities and assignments are carried through in the store
• Providing and choosing new models and styles with the brand manager for each season
• Training new employees and providing ongoing education for employees
• Evaluating staff based on performance-based metrics
• Setting criteria for staff, such as sales performance and customer approval or complaints
• Giving staff financial goals and sales targets to meet on a scheduled basis
• Managing the stores, both retail and company, inventory, including loss prevention through theft and breakage
• Helping to create advertising campaigns for attracting new customers and retaining current customers and helping to create both in and outside-store promotions for attracting customers
• Managing all office tasks on and after duty.
• Merchandising, maintaining a well-organized environment inside the boutique.
• Providing a professional manner in dealing with clients.
• Advising the clients regarding the Nespresso machines and the latest coffee flavors and origin.
• Providing clients, with the best knowledge about the product, and introducing the features and benefits of it.
• Professionally following the Company Guidelines and Standard Operating Procedures.
• Sending email reports regarding sales, issues that I encounter, and reporting to the Manager.
• Achieving personal sales targets and exceeding them, while supervising the boutique.
• Professionally assisting and guiding colleagues and giving my best for the good of the Company.
• Easy to build a good relationship between customers and colleagues.
NOTE: ACHIEVED 100 % SCORE FROM THE MYSTERY SHOPPER IN 2014 AND 2015 WITH A CERTIFICATE.
Emphasized product features based on analysis of customer needs.
• Exceeded targeted sales goals, surpasses annual quota.
• Responded to all customer inquiries in a timely manner.
• Shared product knowledge with customer while making personal recommendations.
• Analyzing customers problem by examing their feet using the machine wether they are high arch, flat foot, bone forklift
and etc. before recommending insoles for their medical shoes.
• Maintain friendly and professional customer interactions.
• Handling the transfer between the show room.
• Merchandising, pricing and displaying of the items
• Handling petty cash, cash float and preparing staff schedule.
• Cashier, Sales, and Customer Service.
• Preparing Staff schedules and Assisting the Manager.
• Handling the shipments, opening boxes, pricing, alarming, and organizing garments.
• Merchandising and displaying the best-selling garments in their proper places.
• Assisting customers and handling any issues, following the guidelines.