Rami Dawood

• Drove B2B sales growth by developing and executing strategies that consistently exceeded KPIs and strengthened ITCANs market
position.
• Built and maintained senior-level partnerships, serving as the primary liaison between sales leadership, marketing, and business
partners to accelerate project deployments.
• Directed cross-functional teams (finance, channel marketing, product) to deliver scalable solutions, enhancing partner compliance,
sales performance, and brand advocacy.
• Structured national commercial contracts, including the new 2025 national agreement for independent retailers, securing profitable
terms and long-term alignment.
• Developed tailored business solutions to expand key account footprint and strengthen strategic partnerships across retail and e
commerce channels.
• Delivered actionable performance insights via dashboards and analytics, enabling agile decision-making and optimized sales
execution.
• Led, coached, and mentored a high-performing team, fostering talent development and consistently achieving strong team outcomes.
• Monitored competitor activity and market trends, refining sales strategies to maximize growth opportunities and maintain market
leadership.

- Managed the tobacco business for a number of accounts and retailers for specific designated areas.
- Developed relationships with business partners through strong communication and leadership skills to discuss new and existing products and pricing.
- Executed and organized daily visits to the assigned retailers to build and maintain strong business relationships by attending to their questions and concerns.
- Audited inventory levels to fill market demand and achieve optimal distribution targets for the British American Tobacco brand portfolio.
- Generated sales leads and executed them

• Designed and executed strategic brand campaigns that balanced education, compliance, and profitability, driving smoker conversion to
reduced-harm products.
• Engaged regulatory and legal stakeholders to ensure campaigns met all federal and provincial standards.
• Leveraged consumer research to shape messaging and optimize campaign deployment for maximum impact.
• Directed 3 external agencies to deliver high-quality campaign assets and digital content on time and within scope.
• Managed campaign budgets, ensuring effective resource allocation aligned to launch cycles.
• Led national campaign deployment to sales teams through compelling storytelling, activation toolkits, and performance analysis for
senior leadership.

• Drove sales growth and expanded ITCANs footprint across national retail chains, distributors, and e-commerce channels.
• Negotiated and secured profitable contracts, aligning partner profitability with strategic channel objectives.
• Strengthened key account partnerships by delivering tailored business solutions and expansion strategies.
• Boosted partner engagement and sales performance through training programs and targeted sales incentives.
• Delivered account performance reviews and agile strategy adjustments to consistently achieve sales targets.
• Optimized execution of contracts, activations, and inventory management in collaboration with field sales teams.

• Led channel growth strategy across retail and e-commerce, expanding footprint and strengthening partner relationships.
• Transitioned retail sales execution to e-commerce during COVID-19, sustaining growth through market disruption.
• Optimized distribution fundamentals, ensuring inventory accuracy, product freshness, and in-store execution.
• Delivered partner and store education to drive product knowledge, advocacy, and sales performance.

• Managed sales, operations, and key customer relationships for major retailers in downtown Toronto.
• Consistently exceeded annual sales targets within the cycle plan.
• Delivered training on products and profitability, driving ITCAN brand growth and partner performance.
• Worked independently to prioritize tasks, manage time effectively, and achieve business objectives.

• Led business growth across UAEs national entertainment sector, managing a $1M+ annual budget.
• Secured and managed strategic partnerships with top hospitality brands (Hilton, Rixos, Four Seasons, The Palm).
• Directed high-profile national activations, including Abu Dhabi Grand Prix and Sole DXB, driving brand visibility and engagement.
• Delivered 10, 000+ annual consumer data captures and product trials, aligning campaigns with global brand strategies (Lucky Strike,
Dunhill).