Content Team Lead
Hovi Digital Lab
Total years of experience :4 years, 0 Months
I was chosen to lead the client-facing content team for the company.
Currently, I am responsible for leading the content team in drafting SEO-friendly web copy, social media content, ad copy and content, outreach copy and content, and all needed marketing collateral(s).
I transitioned over from my sales role while handling both positions simultaneously for 2-3 months.
I led, planned, and executed our marketing strategy and initiatives under the direct oversight of the CEO whom I reported to.
This included event marketing, social media marketing, and web marketing efforts. I was also responsible for drafting and publishing our blog copy, and oversaw all marketing initiatives.
Spearheaded sales initiatives by being the first point of contact for all inbound and outbound sales initiatives. Kept the sales pipeline full of hot leads.
Re-wrote and drafted completely new automated sales outreach and built our sales templates for the entire team to use.
Reported directly to the CSO.
Worked with the TAAG team on trafficking digital advertisements and campaigns.