Marketing Advisor
RTA
Total years of experience :21 years, 3 Months
Marketing & Advertising (Banking, FMCG, Agency) Email: ramlawirami@gmail.com
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❖ Develop and execute marketing strategies, plans, ad campaigns and events.
❖ Agency hiring &management.
❖ Increase awareness & visibility with minimum spend.
❖ Create brand guidelines, and corporate identity manuals.
❖ Strong production background.
Hamad Hospital Corporation, and Supreme council of
health.
❖ Initiating new and proactive ideas for clients to enhance and develop their brand including market screening,
competitive analysis and tailored strategies.
❖ Managing and reviewing key client deliverables i.e. Campaigns, branding, communications/marketing plans,
and Strategy.
❖ Regular meetings with the client for briefing, presenting proposals.
❖ Managing events including logistics and leasing with third parties.
❖ Running the financial aspect of business including budget-forecasting and commercial reports.
❖ Coordinated with internal departments: creative, Media, strategy, finance, and production.
Develop campaign concepts and promotional mechanics (including brief, operational processes, systems,
communication, front end training).
❖ Develop marketing & communication strategy for the group, evaluate CSR and sponsorships
❖ Study the ROI for campaigns and assessment of overall campaign performance.
❖ Develop merchant alliances for promotional offers based on market segmentation including loyalty programs.
❖ Work with the product development team in the design, development, implementation and operational aspect
of marketing strategies, campaigns and promotions.
❖ Assess the usage and purchase behaviour patterns of the cardholder’s base through portfolio analysis, to
develop targeted marketing campaign/ promotions.
❖ Manage and controlling the marketing budget to align expenditure with the objectives set for Business Units.
Developing and presenting strategic marketing recommendations to senior management relative to specified
new product development, existing product enhancements, positioning, distribution channels (including online
and offline media and multi-media applications).
❖ Evaluating creative concepts to ensure the accuracy of the message conveyed in line with the Bank's image &
communication objective.
❖ Monitoring impact of campaigns and providing feedback to all concerned parties.
❖ Selecting & utilizing the most effective marketing communication tools in order to maximize reach, impact &
cost efficiency programs.
❖ Monitoring competitors' marketing and media activities across markets, supported by Market Research team.
❖ Leading and Managing brainstorming sessions and briefings for Advertising/PR agencies and vendors.
❖ Handling the Marketing activities for QIB affiliates and subsidiaries (QInvest, QIB-UK, Asian Finance Bank, and
Durrat Al Doha).
❖ Managed on behalf of (P&G) the marketing and sales strategy and implementation plan for the key accounts (60% from total P&G Business) in the country such as (Carrefour, Lulu, and Giant store).
❖ Increasing the sales value and market share within the accounts.
❖ Designing a marketing strategy per account for each of the categories HABC, Non HABC “Health and beauty care”.
❖ Developing client business through promotions, merchandising technology, consumer and customer support program.
❖ Presenting performance summary of the new listings.
❖ Controlling credit notes and payments collection.
❖ Managing and training account executives and merchandisers.
