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Rami Yaseen, Co-Founder & Managing Director (Hospitality & Property Advisory)

Rami Yaseen

Co-Founder & Managing Director (Hospitality & Property Advisory)·Namaa & Istiqrar

Jordan

Bachelor's degree, Bachelor's degree - Hotel Management

Work experience

Total years of experience: 23 years, 8 months

Co-Founder & Managing Director (Hospitality & Property Advisory)

January 2025 - Present

Namaa & Istiqrar

Amman, Jordan •Hybrid

January 2025 - Present

Utilizing Namaa & Istiqrar as an independent corporate vehicle to deliver specialized asset performance and operational advisory services to GCC and Levant real estate developers during an executive career transition.

• Advise investors and owners on asset optimization, ROI enhancement, and portfolio strategy
• Lead asset repositioning, feasibility, and development planning initiatives
• Represent ownership in operator selection, HMA negotiations, and performance reviews
• Structure leasing models and commercial strategies aligned with market dynamics

Selected Impact:
• Improved ROI by 20% across multiple hospitality and real estate assets
• Developed scalable business models for hotels, F&B, and mixed-use projects
Company industry:
Hospitality & Accomodation
Job role:
Hospitality and Tourism

Property & Resort Operations Lead

September 2025 - April 2026

Tala Bay

Aqaba, Jordan

September 2025 - April 2026

Property & Resort Operations Lead | Tala Bay

Leading a large-scale mixed-use destination, integrating residential, hospitality, and commercial assets, with focus on performance optimization and asset value growth.

• Drive portfolio-wide performance across multi-asset operations
• Align operational execution with asset management and investment strategy
• Support leasing, tenant mix, and commercial positioning to maximize returns
• Contribute to long-term asset value through capital planning and performance management
Company industry:
Hospitality & Accomodation
Job role:
Hospitality and Tourism

General Manager Operations

December 2021 - December 2024

Mura Bustan Compounds

Jeddah, Saudi Arabia

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December 2021 - December 2024

• Managed daily operations of a high-end residential complex with six compounds
comprising 229 luxury villas.
• Oversaw property leasing, sales, tenant relations, and facilities management to
maintain high occupancy rates.
• Led renovation projects, infrastructure upgrades, and asset enhancements to
maintain property standards.
• Developed pricing strategies, leasing models, and service quality improvements to
enhance profitability.
• Ensured compliance with Saudi zoning laws, real estate regulations, and lease
agreements.

Key Achievements:
✔ Increased GOP from 15% to 50% through strategic leasing and operational cost
optimization.
✔ Achieved a 98% occupancy rate and SAR 8 to 10M bottom-line profit in each year, exceeding financial targets.
✔ Spearheaded renovation and asset repositioning projects, increasing property value.
✔ Negotiated long-term corporate leases and strategic partnerships to enhance
occupancy stability.
Company industry:
Real Estate
Job role:
Management

General Manager - Hotels

February 2018 - December 2021

Bin Quraya Holding - Helat Hotels

Khobar, Saudi Arabia

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February 2018 - December 2021

• Managed hotel and property operations, overseeing business planning, financial
oversight, and new real estate investments.
• Led negotiations for high-value lease agreements, corporate contracts, and hotel
management deals.
• Developed asset management strategies to maximize investment returns on
hospitality and mixed-use properties.

Key Achievements:
✔ Secured a SAR 50M contract with the Ministry of Health for large-scale
accommodations.
✔ Acquired multiple properties, negotiating Franchise & Management Agreements.
✔ Improved property portfolio value through operational enhancements and repositioning.
Company industry:
Hospitality & Accomodation
Job role:
Hospitality and Tourism

Hotel General Manager

January 2016 - January 2018

Habitat Hotel All Suites

Khobar, Saudi Arabia

January 2016 - January 2018

• Led hotel repositioning and operational restructuring, developing sales and
marketing strategies to drive revenue.
• Implemented pricing strategies and operational plans to enhance overall
profitability.
Key Achievements:
✔ Achieved 20% revenue growth and positioned the hotel among the Top 10 Hotels in
Khobar.
✔ Improved guest satisfaction ratings, leading to higher online review scores.
Company industry:
Hospitality & Accomodation
Job role:
Hospitality and Tourism

Director of Operations

November 2014 - November 2015

Narcissus Hotel and Residence

Riyadh, Saudi Arabia

November 2014 - November 2015

• Oversaw full operational management of a luxury 5-star hotel with 280+ rooms,
multiple F&B outlets, a spa, and banquet facilities.
• Focused on staff development, operational cost control, and guest service
optimization.

Key Achievements:
✔ Increased RevPAR and GOP through optimized revenue strategies.
✔ Implemented guest satisfaction initiatives, achieving a 9.0+ rating on online platforms.
Company industry:
Hospitality & Accomodation
Job role:
Management

Hotel General Manager

March 2011 - October 2014

Concorde Hotels & Resorts

Mecca, Saudi Arabia

March 2011 - October 2014

• Managed full operational oversight of multiple properties under the Concorde
Hotels brand.
• Focused on guest experience enhancements, sales strategies, and regulatory
compliance to improve performance.
• Led teams to ensure high service quality and financial performance.

Key Achievements:
✔ Successfully rebranded and repositioned Concorde Hotels in Makkah and Al Madina.
✔ Increased occupancy rates and revenue through strategic market positioning.
✔ Strengthened relationships with regulatory authorities, securing permits and approvals
for expansion projects.
Company industry:
Hospitality & Accomodation
Job role:
Management

Director of Rooms

March 2010 - March 2011

Corp Executive Hotel

Riyadh, Saudi Arabia

March 2010 - March 2011

• Optimized operations to align with brand standards while enhancing financial performance.
• Implemented and enforced robust security protocols and systems to ensure guest safety and satisfaction.
• Established standardized operating procedures and conducted comprehensive training for all room division staff.

Accomplishments:
• Attained the highest rankings based on outstanding guest reviews.
Company industry:
Hospitality & Accomodation
Job role:
Hospitality and Tourism

Assistant Front Office Manager

October 2007 - March 2010

Al Gosaibi Hotel

Khobar, Saudi Arabia

October 2007 - March 2010

Directed daily front office operations, guest relations, and night audit workflows for a prominent luxury property.

Assumed full operational accountability as Acting Front Office Manager, leading a team of 15+ receptionists, cashiers, and guest service agents.

Partnered with the Sales and Revenue departments to optimize room allocation, maximizing occupancy and average daily rate (ADR).

Standardized front desk check-in/check-out procedures to reduce guest wait times and elevate satisfaction scores.
Company industry:
Hospitality & Accomodation
Job role:
Hospitality and Tourism

Front Ofice Team Leader

October 2006 - September 2007

Le Royal Hotel

Amman, Jordan

October 2006 - September 2007

Supervised front desk shifts, managing VIP arrivals, guest escalations, and room assignments at a landmark 5-star hotel.

Coordinated closely with Housekeeping and Executive Lounge teams to guarantee seamless, high-tier service delivery.

Mentored and trained junior front desk agents on property management systems (PMS) and luxury brand service standards.
Company industry:
Hospitality & Accomodation
Job role:
Hospitality and Tourism

Front Desk Agent & Cashier

April 2005 - October 2006

Radisson Blu hotel

Amman, Jordan

April 2005 - October 2006

Managed guest registration, check-ins, check-outs, and foreign currency exchanges while maintaining strict compliance with financial audit protocols.

Resolved guest inquiries and complaints promptly, consistently securing high personal ratings on internal guest satisfaction surveys.
Company industry:
Hospitality & Accomodation
Job role:
Hospitality and Tourism

Waiter / GSA

August 2002 - January 2005

Intercontinental Hotel

Abu Dhabi, United Arab Emirates

August 2002 - January 2005

Delivered premium food and beverage service in high-volume luxury hospitality settings, adhering to strict international 5-star standards.

Cross-trained in guest service agent duties to support front-of-house hospitality and operations.
Company industry:
Hospitality & Accomodation
Job role:
Hospitality and Tourism

Education

Nixon University

May 2015

May 2015

Bachelor's degree, Bachelor's degree - Hotel Management

United States

GPA (point): 3.8 out of 4

GPA (point): 3.8 out of 4

Cambridge International College

July 2007

July 2007

Diploma, Diploma in Sales Management and Marketing

Jordan

Skills

Rebranding

Expert

Pre opening

Expert

Strategic Planning

Expert

Budgeting and Forecasting

Expert

Profit Maximization

Expert

Management & Operation

Expert

Marketing Strategies

Expert

Budgeting & Forecasting

Expert

Business Development

Expert

Strategy Planning

Expert

Rebranding & Revenue Generation

Expert

OPERATIONS

Expert

FEASIBILITY STUDIES

Expert

PUBLIC RELATIONS

Expert

RENOVATION

Expert

REVENUE GROWTH

Expert

COST MANAGEMENT

Expert

COST REDUCTION

Expert

CUSTOMER SATISFACTION

Expert

MANAGEMENT

Expert

Formulating Plans & Policies

Expert

Stakeholder Engagement

Expert

Process Improvement

Expert

Hotels Opening

Expert

Hotel Management

Expert

Negotiation

Expert

Lead Management

Expert

Profit Maximization

Expert

Business Strategy

Expert

Social profiles

Personal Website
Personal Website
linkedin.com/in/rami-yaseen

Languages

English

Expert

Arabic

Native Speaker

Training and Certifications

Training
Yes I Can
Radisson Blu
Mar 2005
Customers come first.
Intercontinental, Abu Dhabi, UAE
Apr 2003
I Contact
Intercontinental, Abu Dhabi, UAE
Mar 2003
Selling with extra effort together
Intercontinental, Abu Dhabi, UAE
Feb 2003
Stay Real/Guest Experience Champion
Holiday Inn by IHG - Jeddah
Feb 2010

Hobbies and interests

reading, writing, walking

Multiple rewards from different companies