General Manager
Optimum
Total years of experience :35 years, 8 Months
Main Contributions
Developing, driving, managing & executing comprehensive marketing strategies and engagements.
CRM Marketing project and Social media strategy and execution.
Optimal Digital and Social Media Strategy
Analyze and track performance marketing performance metrics.
Portfolio Worked with:
✓ BNP Paribas Bank - Dubai, Abudhabi.
✓ Chalhoub Group - Kuwait, Bahrain & Dubai.
• Ghawali
• Dilan’s Candy Bar
✓ The Goodlife Co. - Dubai
• Sportswear
✓ ADSS - Abu Dhabi
• On-line Trading
✓ Adidas - Kuwait, Qatar& Bahrain
✓ Abdulatif Al Jameel Group - Dubai
✓ Groove Village - Ras Al Khaimah
✓ Mimalex Co. - Dubai
• Bytewise
Perfetto Trd. Co.
• Nespresso
Al Sayer Group
• Caribou Coffe
A fully integrated marketing agency engaged with multiple marketing activities . Managed
successfully various key accounts locally and Pan Arab.
Main Contributions
✓ Implementing marketing initiatives, campaigns and strategies for both short- and long-term
goals to promote products and brand name to potential customers.
✓ Initiating new marketing procedures with evaluation of existing marketing materials, social
media and advertising, measuring the success in relation to sales with taking corrective
actions.
✓ Analyzing various marketing tools, service and channels for initiating successful product
marketing.
✓ Performing market research and interacted with company teams in order to plan marketing
strategies, budget.
✓ Launching new products.
✓ Organizing public events, road shows of various brands and products.
✓ Shaping several company branding, the identity of a company and how well it resonates with
the desired position.
✓ Improving client engagement through social media, creating innovative campaigns on various
media that are integrated for optimal success and managing interactions with customers.
✓ Developing and executing marketing plans of brands for local and Pan Arab Markets.
Portfolio Worked with:
✓ Abraaj Water
✓ Automotive (KIA, Mazda Motors, Mitsubishi Motors, Eicher, Dunlop, Sino Trucks)
✓ Governmental Institutions (Kuwait Foundation for The Advancement of Sciences (Kuwait,
Arab & Islamic countries)
✓ FMCG Food & Non-Food
(Dilmah Tea, illy coffe, swiss Miss, Indomie, Rio Mare, Green Hills, Britvic, Hazella,
Haagen Dazs, Novalac, Canderel, Delmonte, Regilait, Monarch, Hunts, Nivea, Libero,
Nana, Tena, Tempo, 3M, Futuro, British Berkefeld, Indomie, Tupperware, Simonelli,
Mitaca, , Wesson, Colgate Palmolive, Deep Heat, Nexcare, GSK, BIC, Zewa, Scotch Brite)
✓ Banks (BNP Paribas Kuwait)
✓ Financial Institutions (Iskan, Al Sour Financing & Leasing)
✓ Oil & Gas (Spetco, Optimum)
✓ Ready Offices (Regus)
✓ Furnitures (Final Touches, Trenda, John Arthur)
✓ Perfumes & Cosmetics ( Bassam Fattouh)
Main Contributions:
✓ Development and implementation of the company's Brands strategy.
✓ Development and Implement Business Strategies & policies of mother company.
✓ Planned & organised the agency’s activities to achieve targets.
✓ Responsible for the Profit & Loss of the agency.
✓ In Charge of leading, motivating & developing various teams within the agency.
✓ Managed, coaching multi-disciplined teams.
✓ Built and maintained client relationship.
✓ Managed several Key accounts locally and Pan Arab.
✓ Project & Campaign planning and management.
✓ Develop and implement Marketing strategies for clients and brands.
✓ Media relations & negotiations.
Portfolio Worked with:
✓ Automotive (Ford Motors, Land Rover, Jaguar, Peugeot, KIA, Mitsubishi Motors, Jeep,
Suzuki)
✓ Electronics (LG, Motorola, Ericsson, Philips, Siemens, Samsung, Babyliss, Kenwood)
✓ Banking (Commercial Bank of Kuwait, Mashreq Bank, Kuwait Real Estate Bank, City Bank)
✓ Telecommunications ( Zain Kuwait, i2)
✓ Governmental Organizations (Kuwait Foundation for The Advancement of Sciences)
✓ Oil & Gas (Chevron USA, Allied Energy)
✓ Restaurants (Wassabi, Le Gourmet, Mais Al Ghanim, Pitza Italia, Maharaja Palace,
L’entrecote, )
✓ Tobacco (R.J. Reynolds, Philip Morris, Japan Tobacco, Davidoff)
✓ Food (Swensens, La Baguette, Petra Dairy, Wafra Dairy, Abraaj Water, Guard Rice, Lesieur
oil, Bahlsen)
✓ Perfumes & Cosmetics (Mont Blanc, Gucci, Clarins, Sheseido, Escada, Hugo Boss, Rochas,
Christian Dior, Guerlain, Cartier, Payot, Orlane, Burberry, Bulgari, Payot…)
…Continued…
✓ Fashion & Accessories (Wolford, Swatch, Delsey, Kipling, Clarks, Cacharel, Misaki,
Lancaster, Thierry Mugler, Bally, Burberry, Escada, Cacharel Lapin House, Morgan, S.
Oliver, )
✓ Publications (Al Jarida)
✓ Real Estate & Contracting (Emaar, Sawaf Real Estate, Ahmadiah Cont. Co.
Given the task of re-opening the office after the liberation of Kuwait. Responsible for the day-to-day
running of the agency with a particular emphasis on clients relationship and their performance.
Main Contribution:
✓ Prepared agency’s strategic annual business plan.
✓ Acquired and setup the office.
✓ Recruited and trained new staff.
✓ Established relationships with different suppliers, media, production houses…
✓ Established relationships with new clients and maintaining and nurturing business
relationships with existing clients.
✓ Kept control of business revenues and incomes within approved Business plan.
✓ Launched Bates in Kuwait (formally BSB Dorland)
Portfolio Worked with:
✓ Casio Electronics
✓ Volkswagen AG
✓ Audi AG
✓ Porsche AG
✓ British American Tobacco (B.A.T)
✓ Este Lauder
Responsible for performing tasks that will maximize business opportunities with new and existing
clients. Also in overall charge of establishing, maintaining and developing working relationships with
both internal different departments and external clients.
Main Contribution:
✓ Maintained a list of key client accounts and monitored the ongoing activities related to them.
✓ Established relationships with new clients, maintained and nurtured business relationships
with existing clients.
✓ Conducted meetings with the clients as well as kept them informed with the current work
status of their projects.
✓ Managed, reviewed progress and delivered the client’s advertisement projects.
✓ Analyzed and interpreted data to identify patterns and trends.
✓ Promoted and sold additional applications and services to clients.
✓ Produced weekly, monthly and quarterly status reports.
Portfolio Worked with:
✓ Volkswagen AG
✓ Audi AG
✓ Este Lauder
✓ Ericsson
✓ Hugo Boss Fashion
Fluency in written and spoken Arabic, English & French (spoken fairly)