Ramzi Abaza

1- Driving the regional digital marketing strategy to develop the brands positioning across the Levant market (Lebanon, Syria, Jordan, Iraq)

2- In charge of ensuring excellence in execution for all brands on e-commerce across owned and partner sites in the Levant market

3- Partnering with the media agencies to ensure cross-media efficiency, close tracking of results, and advanced optimization strategies to achieve maximum performance on KPIs and ROAS

4- Working closely with each product division by sharing best practices and monitoring the local digital performance of the campaigns and social communities

5- Upskilling and mentoring the digital & marketing teams to ensure global standards of digital literacy are met

6- Ongoing exploration and testing of new opportunities particularly in gaming, social commerce, and augmented/ virtual realities

Accounts managed:

• Telecom: Etisalat & Swyp (UAE)
• Mobile: Huawei & Honor (ME)
• Media & Entertainment: Dubai Media Inc. (GCC)
• Automotive: Mercedes Benz (EMC), Porsche, VW, Skoda (Ali & Sons) (UAE)
• B2B: Dubai Investments, Sohar Port & Free-zone (EMEA + ASIA)
• Luxury brands: Fossil Watch Group (UAE)

Key highlights:

1- Contributed to the ideation of award-winning campaigns (Dubai Media & Huawei)

2- Co-managed the launch of always-on-campaigns across Etisalat’s products including their first e-commerce shop and saved over 32% of net value media spend budget YoY

3- Improved Etisalat campaign’s CTR% performance by 100% YoY across performance channels with 200% reduction on CPC

4- Liaised with clients on daily basis to report on the delivery of KPIs, budgets and provide learnings and insights through data and campaign analysis

5- Extensive experience in PPC, SEO, SEM, research, planning and operations of media campaigns

6- Developed strong organizational and communicational skills by coordinating with multiple parties including the client, creative agency, tech-implementation team, and media partners

7- Established advanced use of Facebook, Twitter, Snapchat, LinkedIn, Google products, Effective Measure, Wave 9, Sysomos, Social Bakers, Alexa, SEO Analysis, Similar Web

• Hospitality: Grand Habtoor Hotel, Bin Haidar Hospitality, Okku
• FMCG: British American Tobacco, Belvedere, Jaguar energy drink

Key highlights:

1- In charge of executing the marketing strategies and implementing online/offline campaigns for our clients that include placing adverts in the press, radio bookings, offline executions, SEM and PPC campaigns.

2- Built and maintained our client's social media platforms and content creation including competitor analysis and reporting.

3- Participated in art direction and message development for creative design work related to campaigns and marketing materials.

4- Monitored the digital and competitive landscape and identified key trends and developments for our clients.