Digital Project Manager
L'Oreal
Total des années d'expérience :9 years, 6 Mois
1- Driving the regional digital marketing strategy to develop the brands positioning across the Levant market (Lebanon, Syria, Jordan, Iraq)
2- In charge of ensuring excellence in execution for all brands on e-commerce across owned and partner sites in the Levant market
3- Partnering with the media agencies to ensure cross-media efficiency, close tracking of results, and advanced optimization strategies to achieve maximum performance on KPIs and ROAS
4- Working closely with each product division by sharing best practices and monitoring the local digital performance of the campaigns and social communities
5- Upskilling and mentoring the digital & marketing teams to ensure global standards of digital literacy are met
6- Ongoing exploration and testing of new opportunities particularly in gaming, social commerce, and augmented/ virtual realities
Accounts managed:
• Telecom: Etisalat & Swyp (UAE)
• Mobile: Huawei & Honor (ME)
• Media & Entertainment: Dubai Media Inc. (GCC)
• Automotive: Mercedes Benz (EMC), Porsche, VW, Skoda (Ali & Sons) (UAE)
• B2B: Dubai Investments, Sohar Port & Free-zone (EMEA + ASIA)
• Luxury brands: Fossil Watch Group (UAE)
Key highlights:
1- Contributed to the ideation of award-winning campaigns (Dubai Media & Huawei)
2- Co-managed the launch of always-on-campaigns across Etisalat’s products including their first e-commerce shop and saved over 32% of net value media spend budget YoY
3- Improved Etisalat campaign’s CTR% performance by 100% YoY across performance channels with 200% reduction on CPC
4- Liaised with clients on daily basis to report on the delivery of KPIs, budgets and provide learnings and insights through data and campaign analysis
5- Extensive experience in PPC, SEO, SEM, research, planning and operations of media campaigns
6- Developed strong organizational and communicational skills by coordinating with multiple parties including the client, creative agency, tech-implementation team, and media partners
7- Established advanced use of Facebook, Twitter, Snapchat, LinkedIn, Google products, Effective Measure, Wave 9, Sysomos, Social Bakers, Alexa, SEO Analysis, Similar Web
• Hospitality: Grand Habtoor Hotel, Bin Haidar Hospitality, Okku
• FMCG: British American Tobacco, Belvedere, Jaguar energy drink
Key highlights:
1- In charge of executing the marketing strategies and implementing online/offline campaigns for our clients that include placing adverts in the press, radio bookings, offline executions, SEM and PPC campaigns.
2- Built and maintained our client's social media platforms and content creation including competitor analysis and reporting.
3- Participated in art direction and message development for creative design work related to campaigns and marketing materials.
4- Monitored the digital and competitive landscape and identified key trends and developments for our clients.
Modules covered: -Introduction to the Principles of Marketing -Understanding Customer Behaviour -Research Methods for Events and Marketing -Professional and Academic Development -Digital Marketing and Analytics -Customer Insight and Engagement -Digital and Social Media Marketing Strategy -Global Marketing Strategy -Marketing Disrupted -Marketing Psychology -Value Creation -Established Digital Marketing Channels -Emerging Digital Marketing Channels -The Power of Communities and Influence -Experimentation, Measurement, and Analytics -The Future of Marketing
B.S. in Business, Jan 2013 Lebanese American University, Beirut, Lebanon Graduated with a double emphasis in Inte rnational Business and Marketing Courses taken included: • Promotional Management and Marketing Communications • Managing Multinational Corporations • Global Financial Management • International Economics • Financial Institutions and Markets • Marketing Research • Consumer Behavior • International Marketing • Organizational Behavior • Senior Study International Business • Senior Study Marketing
High school diploma in Sociology and Economics Spring 2008 Universal College of Aley, Aley, Lebanon
