Deputy Advertising Manager
Sabco Media
Total years of experience :13 years, 1 Months
• Responsible of securing revenues through the development of detailed strategies including new leads generation, market analysis and competitors’ activities.
• Managing and delivering the client’s advertisement projects.
• Combine traditional media with modern media along with modern market trends
• Lead new products launching campaigns, trainings and corporate deals.
• Managed training sessions for 170 agencies and achieved an average of 50% increase in sales.
• Supported sales staff by providing sales data, market trends, forecasts, account analyses.
• Supported the partner banks in monthly target setting and followed up on each branch accordingly.
• Managed statistical projects in the marketing department.
• Launched the new online statistical program and made it accessible for upper management.
• Launched the company’s new website and improved the brand identity standards.
• Lead campaigns for several FMCG Companies (Mondelēz International, P&G, …), achieved exposure and increased ROI for the clients.
• Coordinated event logistics, publicity, including public relations and advertising.
• Responsible for the development and fulfillment of the events and marketing budgets.
• Developed Annual reports providing an overview of the pre-defined key performance indicators (KPIs), assessing the productivity and performance of sales agents.
• Created tracking toolkit to monitor performance of the company through issuing statistical reports that allowed upper management to trace the results on an executive as well as cascade and departmental level.
• Created a roadmap to bridge the gap in the underperforming indicators.
• Acquired the “Recruitment and Integration” certification for the marketing and sales department.
• Employed statistical instruments to perform quantitative analysis of the agent’s budgets.
• Created a simplified tracking system for agents licensing with the Ministry of Economy and Trade.
2006 to 2010 Notre Dame University, Lebanon Beirut, Lebanon • Bachelor degree in Actuarial Science and Insurance • Courses Taken: Actuarial Mathematics, Statistics, Risk Theory and Economics
