Rana Malek, PR & SM Account Manager

Rana Malek

PR & SM Account Manager

Impact Porter Novelli

Location
United Arab Emirates - Abu Dhabi
Education
Bachelor's degree, Design Management
Experience
16 years, 1 Months

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Work Experience

Total years of experience :16 years, 1 Months

PR & SM Account Manager at Impact Porter Novelli
  • United Arab Emirates - Dubai
  • My current job since June 2012

Currently managing and working on

• P&G brands (Braun Hair Care, Braun female grooming & Ariel)
• De'Longi Kenwood (Braun HouseHold)

Responsibilities

• Planned and implemented holistic campaigns for Braun Hair Care, Silk Epil & Ariel
• Develop & execute strategic and tactical plans as required
• Prepare & conduct presentations
• Works closely with production houses in developing story boards & creating briefs for filming
• Identifying key influencers/Experts for brands and signing them
• Develop excellent media relations with Arabic/English UAE media
• Excellent event management skills
• Develop status meeting reports as well as brand coverage reports
• Conducting monthly conversational calendar and SM reports for the Braun Beauty Arabia FB page

PR & SM Senior Account Executive at Impact Porter Novelli
  • United Arab Emirates - Dubai
  • October 2009 to June 2012

Managed and worked on

• Officine Panerai watches
• Pandora Jewelleries
• P&G brands (Braun Hair Care, Braun female grooming, Oral care & Ariel)
• Kohler - Kitchen & Bathrooms


Responsibilities

• Prepare & conduct presentations
• Excellent media relations with Arabic/English UAE media
• Strong event management skills
• Develop proposals, releases, customer profiles, by-lined articles and other press materials
• Monitor media outlets for coverage of client news and competitor developments
• Enhancing social media activity and building media relations with Bloggers in the Middle East.
• Conduct and manage the flow of research necessary
• Help to track and maintain media placements
• Pitch to client's top tier and other media
• Pitching Interviews
• Manage external vendors
• Provide Administrative Support
• Routinely attend agency staff meetings and group meetings

PR Account Executive at Spot On Public Relation
  • United Arab Emirates - Dubai
  • April 2008 to October 2009

Managed and worked on

• Lammtara pictures
• Virgin Megastore
• Oki printing solutions

Responsibilities

• Involved in researching
• Drafting media materials
• Working on monthly coverage, contact & status reports
• Attending client meetings for briefs
• Pitching Interviews
• Analysing media coverage
• Working on costs proposals
• Planning small events
• Taking responsibility of updating the media database
• Relationship building and networking with colleagues, clients and media
• Co-coordinating location photography
• Managing PR administration for client and account managers.

Education

Bachelor's degree, Design Management
  • at American University of Sharjah
  • January 2008

Specialties & Skills

Materials
Profiles
Media Relations
Household
Well organized & Time Management
Excellent Communication Skills
IT skills: MS Word
Work with team members

Languages

Arabic
Expert
English
Expert