Rana Ravi

• Reporting directly to the Managing Director under supervision of Chief Logistics Officer.
• Territorial in charge of ferrous & nonferrous Scraps procurement & logistics for Northern & Central Nigeria.
(KOGI, ABUJA, NIGER, KADUNA, KANO)
• Special deputations to Eastern Nigeria upon requirements.
• Procurement of scrap on authoritative level for determining purchase price, scrap quality and scrap quantity.
• Profit Centre Head for Various Scrap Collection Centers with an independent accountability and responsibility for a
smooth and profitable operation.
• Organize logistics at all level from procurement, financing, loading, transportations, and delivery to the factories.
• Liaising with local government authorities and community stakeholders for operational coordination and support.
• Directed logistics & fleet operations across Nigeria for 200+ trucks and multiple branches.
• Oversaw monthly transportation of 3000-4000 tons of scrap, spares, raw materials, coal, diesel, and black oil.
• Managed heavy equipment fleets (from 2010-2014), including spare planning, equipment allocation, and lifecycle cost
optimization.
• Held P&L responsibility for multiple logistics centers; optimized operations to maintain 20%+ profit margins.
• Implemented fleet maintenance programs reducing vehicle downtime by 30% and extending asset life.
• Negotiated contracts with third-party vendors for vehicle leasing, maintenance, and fuel supplies.
• Built and led a multi-location logistics team, trained drivers and dispatchers, and enforced KPI-driven performance.
• Ensured compliance with Nigerian transport laws, licensing, insurance, and fleet safety standards.
• Conducted regular audits and risk assessments to minimize liability and improve efficiency.
• Developed contingency plans for disruptions, ensuring seamless operations and delivery timelines.

• Reporting directly to the Managing Director.
• In charge - Eastern Nigeria.
• Led end-to-end sales operations, including pricing strategy, product positioning, and customer acquisition.
• Responsible for identifying and targeting new business opportunities to drive revenue growth and market expansion.
• Market development vis-à-vis product development as per consumers liking.
• Led pricing, sales planning, and customer acquisition for household detergent products.
• Established long-term distribution contracts, ensuring consistent revenue streams.
• Spearheaded strategic marketing efforts and territory development.

• Reporting to General Manager
• In charge - Northern Nigeria (ABUJA TO MAIDUGURI). Managed marketing operations for a major FMCG product line
across Northern Nigeria.
• Sales & Marketing Management for Northern Territory with special emphasis on credit control.
• Creating product awareness and Market development.
• Strategic planning & management.
• Responsible for achieving targets and territorial turnover.
• Achieved revenue and volume targets through distribution expansion and credit control.

• In charge of O & G Bakery operations
• In charge of Crown Oil - Gas Bottling Plant
• Oversaw operations of the bakery and gas bottling plant.
• Coordinated logistics and daily plant operations.

• Promoted Sansui electronic weighbridges in North India.
• Executed sales strategies and closed B2B deals.