Group Account Director & Business Development Manager
Vision Media
مجموع سنوات الخبرة :12 years, 9 أشهر
- Lead new pitches and generate revenue to the agency.
- Plan; develop & execute annual communication strategies.
- Conduct research; market & Communication reviews to be used later in planning process.
- Monitor & analyze daily media highlights for clients and competitors and submits recommendations if needed.
- Brief internal departments and external suppliers and review closely their submissions.
- Inspire creative director through effective briefing including insightful consumers’ behaviors resulting from research.
- Inspire Social media team through effective briefing to secure consumer’s engagements.
- Initiate creative concepts for current & potential clients.
- Manage & analyze crisis closely with senior management and submits recommendations.
- Identify stakeholders and establish a strong relation with them through engagement activities.
- Secure celebrity endorsement in case needed.
- Build & strengthen client’s relation with media to secure free coverage and enhance client’s image.
- launch new products through establishing strong corporate; brand image with differentiated brand positioning and introduce company’s spokesperson.
- Develop corporate & brand identities along with their manual and guidelines.
- Plan & Organize events; press conferences; media visits & round tables and submits coverage reports including highlighting values.
- Plan & organize CSR projects.
- Design & implement internal communication for employees including newsletters; events…etc.
- Negotiate & Liaise with third parties.
- Manage & coach the client service team and making sure of a smooth working environment.
- Conduct weekly meetings with client service team to discuss clients’ status and next steps.
- Interact daily with clients and handling all their requirements.
- Report to senior management of current & expected client’s budget on monthly basis.
Head of Client Service Department Oct 2010 - May 2011
Account Director April 2010 - Sep 2010
Senior Account Manager Jan 2010 - March 2010
Responsible for:
Leads new business pitches
Promotes agency credentials’ internally and externally.
Strategic thinking of the accounts and later strategy implementation.
Develops provocative creative strategies that deliver against the brand’s overall growth.
Inspires the creative team throughout effective briefing.
Recommends business solutions and taking initiatives that drive clients’ business as well as agency’s development.
Conducts Clients competitive reviews in terms of communication (advertising and Media spending) and accordingly develop client strategy.
Conducts brand reviews and market visits.
Build strategic engagement to maximize current client marketing plan portfolio.
Utilize account team capacity.
Monitors the performance of all team members and give guidance and feedback.
Leader ship team alignment, strategy alignment and client service updates.
Coordinates with agency senior management to ensure that issues affecting client service and creative projects are communicated and resolved.
Account receivables updates and management.
Contract negotiation.
Accounts were: Juhayna; ARMA; Rashidi El mizan; Tetrapak; Telecom Egypt; Ministry of information; Universal home appliances; Eva Cosmetics & Eva Pharma; Alex bank; Rocca: Ezz steel; Gemma; Magdy Yacoub Foundation; Memaar el Morshedy real estate; Abo ghaly motors Pitched for Cappy Juice from Coca cola
Account ManagerJan 2009 - Jan 2010
Account SupervisorJan 2008 - Jan 2009
Senior Account Executive July 2006 - Dec 2007
Responsible for:
Strategic thinking of the account and later strategy implementing through:
Effectively Briefs creative & ART departments with client’s requests and responsible for new production ads and follow up on editing.
Briefs media department for client’s requirements and follow up on all media plans. ( BTL - ATL)
Handles daily clients’ requests.
Responsible for production cycle.
Reporting weekly status to head of department
Accounts were: BNP Paribas; Whirlpool; Ocean; Hoover; El Ahly Bank; Bank Misr; Isis; Kabnoury for kitchens; Dar el orman charity; Misr el kheir Foundation; Tamweel Mortgage Finance; Flit; Mahmoud Saeed Group; Misr Italia real estate;Ministry of finance; Ministry of transportation; Ministry of health and CAPMAS.
Pitched for: Tetrapak Ahly United Bank ( Egypt and Bahrain); Barwa Real estate; Orascom housing community; Ill Merkato; Federation of Banks; Ministry of Investment; Ministry of Information; Suez Canal Container Terminal; Eva cosmetics; Egypt Gold and PHD
Radiant Advertising for Pepsi Grassroots project
Freelance project as an Account Manager Mar 2003 - Jun 2006
Managed effectively Pepsi grass-root events
Handle PEPSI world challenge event appointed by Pepsi London
development of creative concepts.
HR diploma, the American University in Cairo, Fall 2003
Bachelor of Business Administration, Arab Academy for Science and Technology, Fall '2002' Major Business; Specialization: Marketing
Thanaweya Amma Arts, Misr Languages School
