Sr Manager Marketing and Branding
Renaissance Holdings and developers
Total years of experience :12 years, 4 Months
Responsible to execute, monitor and co-ordinate all the marketing & brand communications of the organization by creating communication across media, managing the media planning & buying and innovating consistently Marketing activities. Other duties include launching and coordinating brand activation initiatives, events and promotions. Also responsible for post sales communication for customers to help deliver on the brand promise.
• Tracking of budget to ensure optimal use
• Manage and develop the agency relationships
• Identifying and tying up with partners
• Manage post sales communication for customers to help deliver on the brand promise
• Key Functions & Responsibilities
Strategic
• To be involved in developing the annual / project specific branding strategy based on product segment and customer profile
• To develop the Annual Brand Plan in conjunction with the Brand Head, Marketing Head, Sales & Agency
• To develop the Launch Plan for new projects including creating and executing launch initiatives and post launch market support activities.
Operational
• Coordinate with the market research team to understand consumer insights and using the same to focus on the brand-building activities
• Analyze changes in the market, competitive moves, experience consumer interactions and identify opportunities
• To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy
• Track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines
• Work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns
• Work with the regional sales teams to ensure timely and relevant promotion of sale of properties through advertisements, open houses, events, press releases etc.
• To track actual spends and ensure costs are within the overall budget allocated
• To monitor sales data and plan/ modify branding initiatives so as to drive achievement of sales targets
• To provide inputs to vendors on the development of communication material
• Develop various post-sale marketing initiatives and all promotional material including at exhibitions, etc.
• Monitor competitor activities, and based on the same undertake timely market intervention.
Developmental
• Keep abreast of developments in the area
• Participate in recruitment of appropriate talent in line with approvals for work area
• Manage the team effectively by coaching, mentoring, provide periodic feedback and exposure to enhance learning
• DIGITAL MARKETING MANAGER - NRK Infotech Solutions
• Used Digital Marketing Strategies including writing free ebook, squeeze pages design, free reports, infographics, videos, blog posting, blog sharing, social media Marketing, search engine optimization, Email Marketing, paid search strategies including Google Adwords, LinkedIn Advertising, Facebook Advertisingas well as other Inbound and Outbound digital marketing programs and strategies.
• Social Media Accounts Setup: Google Plus, Google for Business, LinkedIn, Facebook, Twitter background, Creation of Youtube Channel, Youtube Videos Optimization
• Website content development, web design and site management
• Created eBook; designed squeeze pages; optimized page. Got Clients from LinkedIn, Google Search, Freelancing websites, Referral Partners.
• Performed SEO and brought website on page 1 for selected keywords that increased the Sales of services and book downloads.
• Optimized LinkedIn profile and increased searched visibility that brought more than 80% in 2013.
• Hired and Managed Virtual Team (Content Writers, Web Designers, Developers, Videographer, Email Marketer )
• Built Partnerships, Referral Partners, Affiliate Network
• Built Partnerships and Alliances with E-Commerce Web Designing Companies, High Quality Videographers, SEO Service Providers, Google Adwords and SEM Service Providers, Content Writers, Social Media Experts, Digital Marketing Agencies, Software Development Companies, Business Consultants, and other IT & Digital Marketing Professionals and companies.
• ASST MARKETING MANAGER- Assistant Marketing Manager
• Implementation of marketing plans, including product positioning, campaign strategies, and market strategy insights.
• Discovery of strategic business opportunities through cross function collaboration with sales, HR, etc.
• Marketing opportunity for revenue
• Provide product/service support in order to establish proper channels of information and communication.
• Responsible for branding, advertising, trade shows, company events and promotional collateral
• Work with management on projects dealing with media relations, business communications, success stories
• Implementation of marketing plans, including product positioning, campaign strategies, and market strategy insights.
• Discovery of strategic business opportunities through cross function collaboration with sales, HR, etc.
• Marketing opportunity for revenue
• Provide product/service support in order to establish proper channels of information and communication.
• Responsible for branding, advertising, trade shows, company events and promotional collateral
• Work with management on projects dealing with media relations, business communications, success stories
Marketing, Advertising, Branding, Digital Marketing, Business management,
Developed working knowledge about computers and impart skills to use the computers effectively in developing commercial and scientific applications
was a highly professional two year