Senior Brand Manager
51 East - Darwish Retail
مجموع سنوات الخبرة :18 years, 0 أشهر
Overall accountability for effectively positioning and differentiating specific brands.
lead the team to grow brand market share through provision of an effective and innovative product portfolio within their brand at the right price and quality in order to drive sales.
Responsible for executing overall brand strategy, as well as partnering and maintaining key brand relationships with principals for brands.
General Management
Pro-actively contributing to the execution of the overall Sales & Retail Department Strategy, plans and departmental budgets.
Identifying and monitoring KPI’s, sets targets, monitoring performance against plans and initiating remedial actions in case of discrepancy between actual and expected performance.
Monitoring and analysis business performance by category sales, sell-out, gross margin, turnover and translating insights into key selling points, or category opportunities.
Relationship Management
Maintaining close collaboration with management team to enhance and develop supplier relationships.
Ensuring effective communication and collaboration with Brand Principals to maximize brand training impact on Sales force.
Managing the relationship and liaising with Brand Principals on matters relating to product launches, marketing campaigns, forthcoming offerings and events.
Monitoring market trends and competitors’ activities to identify opportunities to enhance brand presence.
Visiting stores regularly and understanding key issues with brands - gather information on sales results, competitive practices, product availability or replenishment challenges or other relevant data which may impact business performance. Recommends remedial action accordingly.
Coordinating regular meetings with Area Managers, Brand Analysts, and Store Managers to share insights arising from market dynamics and brands performance.
Analyzing sales related data for products within the brand portfolio and providing insights into enhancing potential sales opportunities.
Ensuring proper assortment planning and budgeting as well proposing optimal stock levels per brand to support the achievement of sales targets.
Ensuring that brand communications for assigned portfolio is consistent with the company and brand positioning.
Conducting meetings with the team to review and discuss brand analysis reports; ensure timely and uniform reporting formats and cycles; preparing monthly reports for review and discussion with Commercial Director.
Reviewing internal and external pricing by drawing comparisons between the local and international markets to set pricing and profit margins.
Coordinating with principals to provide brand training tools and guidelines to the sales team to help ensuring brand integrity, consistency and compliance.
Building and maintaining long-term relations with brands Principals and implementing negotiation strategies to leverage positive outcomes for the department’s growth.
Negotiating commercial terms and conditions with the Brand Principals, reviews new contracts and renewals with the Legal team to flag risks and share insight with management accordingly.
Undertaking pricing activities for assigned brands based on pre-defined mark-up.
Handling Retail Division and CCD’s operational initiatives and financial goals.
Overseeing and building sales, budgets, projections costs and overhead.
Creating new business development ideas and handling all detailed strategies
Defining business plan and Retail Services roadmap by working with management of Business Unit and PayPal stakeholders.
Determining product feature critical to successful business model development for PayPal and translating into product requirements by coordinating with Market Development team.
Defining key product positioning attributes and translating in sales, go-to-market and communications tools by working with Marketing team.
Ensuring associates offer ultimate customer service.
Building high quality brand image through merchandising.
Hiring, training and developing staff.
Creating an inspirational and growth-enabled environment for staff and fostering positive company philosophy.
Communicating with all divisions to effectively handle activities.
Developing pricing models, policies and rating sheets for Retail services with Finance and Market Development team.
Developing retail vision, strategy and planning to drive top-line growth and bottom-line profitability.
Executing retail operations, staff, train, and audit, prevent payroll loss, schedule, and market and fulfill orders smoothly.
Developing and understanding competitive solutions with Market Intelligence and Market Development teams.
Direct and supervise retail staff across several retail outlets to ensure they meet set objectives
Provide training to retail employees to develop their skills and enhance their job performance
Ensure compliance with company policies and procedures
Provide solutions that address performance issues in a timely and effective manner
Monitor the activities of the customer service department of retail outlets to ensure a satisfied clientele
Contact store managers and other retail staff to communicate relevant information
Mentor and motivate sales staff to put in their best in order to achieve financial goals
Develop and implement budget and plans for retail operations
Visit retail establishments to ensure efficient and effective management as well as high performance sales
Develop policies for the merchandising of goods in retail stores
Monitor inventory levels to determine the need for stock supply at each retail outlet
Set and regulate product pricing using results of market and demand analysis
Ensure compliance with health/safety policies and procedures at retail sites
Listen to customer complaints to address & resolve their issues
Evaluate operational and financial records to determine sales performance of a retail store.
Accomplishes marketing and sales staff objectives by recruiting, selecting, training, and coaching employees.
Communicates job expectations by planning, monitoring, and reviewing job contributions.
Achieves marketing and sales operational objectives by contributing marketing and sales information.
Prepares and completes marketing action plan.
Meets marketing and sales financial objectives by forecasting requirements and preparing annual budgets.
Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions.
Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertisements.
Identifies marketing opportunities by understanding consumer requirements.
Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities.
Sustains rapport with key accounts by making periodic visits.
Provides information by collecting, analyzing, and summarizing data and trends.
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