Raphael Ayvazian

• Transition all operations to cloud-based infrastructure integrated with ERP system, modernizing IT processes and
improving data accessibility.
• Oversee launch of new cultural training institute, managing project budget of OMR 500, 000 for planning,
financial forecasting, and establishing international partnerships.
• Forge and finalize contract with SOCIETA Dante Alighieri, initiating first worldwide collaboration for certified
Italian Language courses.
• Drive the implementation of ERP system, enhancing business process efficiency and oversight.
• Manage large scale cultural events planning and executions for over 3000 people attendance such as music
festivals, symposiums and seminars.
• Contribute in developing 8 year foundation wide strategy and governance policies.
• Develop yearly foundation operational and cultural activities financial budget and forecasts.
• Coordinate with embassies and NGOs in developing cultural weeks with international and local artists.
• Develop and execute partnerships with international foundations for museum exhibit exchange, such as
Schonbrunn Group in Austria.
• Target companies for strategic partnership opportunities based on ESG policies matching with foundations long
term objectives.
• Design competitive pricing and scheduling strategies, managing HR planning for 5 new hires.
• Supervise renovation of 5, 000 square feet of facilities to meet new operational needs.
• Implement change management initiatives and establish corporate governance and compliance frameworks.
• Manage marketing team in developing policies to implement effective marketing practices.
• Introduce CRM and project management systems, leading to 20% increase in revenue from customer retention.
• Cultivate and manage key partnerships and collaborations, expanding foundations international reach.
• Manage and lead a team of 4 in the Marketing department, overseeing all marketing strategies and initiatives.
• Lead a team of 2 in Business Projects and CRM, responsible for creating and implementing the CRM strategy and
process for the first time within the foundation.

• Developed and implemented new partnership strategies that resulted in a 30% increase in regional partnerships.
• Identified and cultivated 15+ potential regional and international leads for project partnerships.
• Compiled quarterly partnership network development reports, identification of 10+ new contacts.
• Conducted pricing studies that increased revenue by 20% across multiple company revenue streams.
• Led contract negotiations with tourism agencies, securing agreements with those serving over 100, 000 visitors
annually.
• Established clear performance metrics and KPIs to measure the success of projects and optimize team
performance.
• Assessed project progress and made adjustments to strategies based on evolving business needs and market
conditions.
• Designed 10+ tailored packages for hospitality partners and tourism agencies.
• Managed and coordinated 8+ cross-company projects, including event management and IT restructuring.

• Launched a new product category in Lebanon, partnering with Al Rifaii Roastery to establish a nationwide
distribution network.
• Received the Best Practice Award for the MENA region in 2016.
• Expanded the product line by over 20 SKUs within 2 years.
• Participated in the MENA regional conference in Istanbul to discuss brand strategies and future plans.
• Increased market share across both premium and budget market segments.
• Introduced the product into new sales channels such as gas stations and arcade game centers