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RAQUEEB AHMED KHATTAL, Ecommerce Manager

RAQUEEB AHMED KHATTAL

Ecommerce Manager·Madi International LLC

United Arab Emirates

Master's degree, Business Administration

Work experience

Total years of experience: 11 years, 3 months

Ecommerce Manager

October 2020 - Present

Madi International LLC

Dubai, United Arab Emirates

October 2020 - Present

o Implemented new e-commerce operational procedures, optimizing departmental structure and workflow, resulting in a 35% increase in monthly revenue in the first quarter and a 120% YOY growth.
o Managing a portfolio of 20+ premium beauty brands, creating and optimizing product listings and brand content across platforms, while ensuring adherence to brand guidelines and safeguarding IP rights by executing infringements against unauthorized sellers.
o Overseeing Account Management for key B2C e-commerce platforms (e.g., Ounass, Lookfantastic, Namshi, Amazon, Noon) and driving consistent growth.
o Collaborating with cross-functional teams (Content, Brand Marketing, Design, Commercial, and Demand Planning) to create compelling content, align on ecommerce strategies, enhance user experience and drive sales.
o Developing joint business plans with key accounts, outlining new product launches, strategic events and seasonal activations to drive sales across platforms.
o Executing data-driven quarterly, monthly, and event-based promotional strategies, online marketing campaigns, PPC, CRM pushes, newsletters and social media ads, implementing account-specific activations to maximize brand visibility and sales.
o Supporting the demand planning team in inventory management and forecasting, by analysing inventory across platforms, identifying product movement trends and optimizing stock levels.
o Identifying new business opportunities and potential brands for portfolio expansion while driving revenue growth with current key accounts.
o Regularly monitoring performance against targets, addressing gaps and implementing corrective measures for continuous improvement and achieving business objectives.
o Managing day-to-day operations, coordinating team tasks and executing projects efficiently on the basis of the priority matrix.

Company industry:
Perfume & Cosmetics
Job role:
Beauty and Fashion

E-Commerce Manager

October 2020 - Present

Madi International LLC,

Dubai, United Arab Emirates

October 2020 - Present

• Implemented new e-commerce operational procedures, optimizing departmental structure and workflow, resulting
in a 35% increase in monthly revenue in the first quarter and a 120% YOY growth.
• Managing a portfolio of 20+ premium beauty brands, creating and optimizing product listings and brand content
across platforms, while ensuring adherence to brand guidelines and safeguarding IP rights by executing
infringements against unauthorized sellers.
• Overseeing Account Management for key B2C e-commerce platforms (e.g., Ounass, Lookfantastic, Namshi,
Amazon, Noon) and driving consistent growth.
• Collaborating with cross-functional teams (Content, Brand Marketing, Design, Commercial, and Demand Planning)
to create compelling content, align on ecommerce strategies, enhance user experience and drive sales.
• Developing joint business plans with key accounts, outlining new product launches, strategic events and seasonal
activations to drive sales across platforms.
• Executing data-driven quarterly, monthly, and event-based promotional strategies, online marketing campaigns,
PPC, CRM pushes, newsletters and social media ads, implementing account-specific activations to maximize brand
visibility and sales.
• Supporting the demand planning team in inventory management and forecasting, by analysing inventory across
platforms, identifying product movement trends and optimizing stock levels.
• Identifying new business opportunities and potential brands for portfolio expansion while driving revenue growth
with current key accounts.
• Regularly monitoring performance against targets, addressing gaps and implementing corrective measures for
continuous improvement and achieving business objectives.
• Managing day-to-day operations, coordinating team tasks and executing projects on the basis of the priority matrix.

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Management

E Commerce Manager

January 2020 - September 2024

Instyle Distribution

Abu Dhabi, United Arab Emirates

January 2020 - September 2024

•Manage seller profiles on platforms like Noon, Amazon, Nisnass, Namishi and Shopify.
•Plan and create content for various products ranging from Amusement tables to Apparel. •Manage website content, overview, checkout procedures and inventory.
•Liaise with photographers/designers to plan and develop content.
•Coordinate with logistic providers to fulfill delivery orders on a timely basis.
•Coordinate with department heads to develop and implement marketing and social media strategies for new products.
•Carry out quality check of the content on the website and various e-commerce platforms and verify the accuracy of data.
•Interact with customers on various e-commerce platforms and answer questions related to products.
•Use web content management systems like Oodo and integrate it with platforms to maintain inventory accuracy and avoid delays in order fulfilment.
•Maintain clear and accurate documents like exclusive distribution agreement for products to counter unauthorized distributors.
•Regularly evaluate the work procedure to identify areas of improvement and make sure the operations run smoothly.
•Develop and evaluate weekly and monthly reports to track the effectiveness of operations and develop strategies for improvement.

Company industry:
Trading & Commodity Trading
Job role:
Marketing and PR

E-Commerce Manager

January 2020 - September 2020

Instyle Distribution,

Dubai, United Arab Emirates

January 2020 - September 2020

• Maintained and updated an extensive database of media channels and influencers, ensuring data accuracy and
reliability.
• Managed vendor accounts for clients across multiple e-commerce platforms, enhancing sales.
• Developed and executed marketing strategies in collaboration with department heads and external public relations
agencies.
• Partnered with influencers to run marketing campaigns and prepared detailed reports tailored to client
requirements.
• Monitored traditional and digital media platforms for brand mentions and press releases, delivering detailed
analytics.
• Prepared performance reports, to optimize operational strategies.

Company industry:
Fashion Design
Job role:
Management

Operations Executive

November 2017 - December 2019

Omnes Media

Dubai, United Arab Emirates

November 2017 - December 2019

• Continuously Manage, update and validate the entire Media Channels, Influencers & Community section on the website to reflect any changes in the underlying source of data to keep the database up to date.
• Provide support to the Operations Managers by coordinating & managing the international operations team.
• Prepare & source data for entry by compiling and sorting information and Ensuring cross utilization of all the possible methodologies.
• Follow data program techniques and procedures to maintain the Operations Department work-flow and report the required changes(if any)
• Monitor, control and manage team operations to meet daily targets.
• Collaborate with department heads to develop and implement marketing strategies for new products.
• Worked hand in hand with external Public Relations agencies in MENA to Promote a digital press release distribution Solution.
• Maintain clear and accurate operations documents/procedures for reference & ensure compliance with company standards and procedures.
• Identify problems in the operation process and resolve them quickly and in timely manner.
• Develop and Evaluate weekly & monthly Reports to track the effectiveness of Operations and develop strategies for improvement.

Company industry:
Public Relations (PR)
Job role:
Marketing and PR

Marketing Assistant

February 2016 - October 2017

Classic Automatic Doors

Abu Dhabi, United Arab Emirates

February 2016 - October 2017

Duties

• Acted as a liaison between suppliers, manufacturers, relevant internal departments and customers.
• Identified prospective customers and initiated business and organizational partnerships.
• Forecast price trends and their impact on marketing activities
• Handled all the company social media accounts & content.
• Contacted clients and collected feedback at all times.
• Prepared quotations, processed payments and followed up with clients.
• Negotiated with external vendors/suppliers to secure advantageous term and finalized purchase details of orders and deliveries.
• Built and maintained good relationships with new and existing suppliers.
• Understanding and keeping up with new trends and regulations in marketing and procurement.
• Devised fruitful sourcing strategies.
• Coordinated with the sales team for preparing sales report.

Company industry:
Call Centers & Customer Care Outsourcing
Job role:
Marketing and PR

Marketing Assistant

February 2016 - October 2017

Classic Automatic Doors,

Abu Dhabi, United Arab Emirates

February 2016 - October 2017

• Acted as a key liaison between suppliers, manufacturers, internal teams, and customers, ensuring smooth
communication.

Company industry:
Technical Maintenance & Repair
Job role:
Marketing and PR

Event Coordinator

December 2014 - October 2015

Image media solutions

Bengaluru, India

December 2014 - October 2015

Duties

• interacted with customer identified their needs and suggested the appropriate mediums of media fit for their purpose and their events.
• Identified the various advertisement & promotional techniques.
• Prepared blueprint of (event & media plan) for clients and handed over to line manager for final call.
• Assisted design team for various projects.
• First point of contact for clients and collected feedback at all times.
• Prepared invoices and followed up payments.
• Coordinated with sales team for preparing sales report.

Company industry:
Media Production
Job role:
Marketing and PR

Education

Visvesvaraya Technological University

October 2015

October 2015

Master's degree, Business Administration

India

GPA (percentage): 61.6%

GPA (percentage): 61.6%

A Masters degree in Marketing Concepts with a projects thesis and dissertation on the topic :-Developing a Media Plan and Strategy
View attachment

Visvesvaraya Technological University

September 2015

September 2015

Master's degree, Business And Marketing

India

University of Mysore

March 2013

March 2013

Bachelor's degree, Business Administration

India

GPA (percentage): 64%

GPA (percentage): 64%

A Bachelors Degree in Human Resource Management

University Of Mysore

February 2013

February 2013

Bachelor's degree, Human Resources

India

Skills

Public Relations
Expert
Public Relations
Expert
Media Relations
Expert
Media Relations
Expert
operations
Expert
operations
Expert
Influencer Marketing
Expert
Influencer Marketing
Expert
Project Management
Expert
Project Management
Expert
Analytical Skills
Intermediate
Analytical Skills
Intermediate
Marketing
Intermediate
Marketing
Intermediate
Newsletters
Expert
Newsletters
Expert
E COMMERCE
Expert
E COMMERCE
Expert
RESULTS FOCUSED
Intermediate
RESULTS FOCUSED
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
CONTINUING CARE
Intermediate
CONTINUING CARE
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
PUBLIC PRIVATE PARTNERSHIPS
Intermediate
PUBLIC PRIVATE PARTNERSHIPS
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
Communication
Expert
Communication
Expert
Decision Making
Expert
Decision Making
Expert
Advertising
Intermediate
Advertising
Intermediate
Key Account Management
Expert
Key Account Management
Expert
E-commerce
Expert
E-commerce
Expert
IP & Brand Protection
Intermediate
IP & Brand Protection
Intermediate
Business Development
Expert
Business Development
Expert
Brand Management
Expert
Brand Management
Expert
Media Planning
Expert
Media Planning
Expert
Campaign Management
Intermediate
Campaign Management
Intermediate
Digital Marketing Strategy
Expert
Digital Marketing Strategy
Expert
Oracle NetSuite
Intermediate
Oracle NetSuite
Intermediate
Salesforce
Beginner
Salesforce
Beginner
Shopify
Expert
Shopify
Expert
SEO
Intermediate
SEO
Intermediate
WooCommerce
Intermediate
WooCommerce
Intermediate
Google Analytics
Intermediate
Google Analytics
Intermediate
Microsoft office
Expert
Microsoft office
Expert
Team Management
Expert
Team Management
Expert
Public Relations
Expert
Public Relations
Expert
Media Relations
Expert
Media Relations
Expert
operations
Expert
operations
Expert
Influencer Marketing
Expert
Influencer Marketing
Expert
Project Management
Expert
Project Management
Expert

Languages

English
Expert
Hindi
Expert
Urdu
Expert
Kannada
Expert
Marathi
Beginner

Training and Certifications

Training
event management /outdoor training and development activities
passion adventure and wisdom
self development and motivation/career path long cycle
randstad holdings
corporate social responsibality
cii

Hobbies

  • Playing games, reading, browsing, travelling and Gardening.
    •organised various events for colleges for team building and self development •Appreciated for consistent performance by image medIa solutions •Participated in many fests organized by various colleges •Attended/organised a Workshop on corporate social responsibility, Organized by CII •Attended/organised Career Path Long Cycle Training by Randstad