Rasha Sherif, P.A to The Chairman & CEO = Seconded to the CFO

Rasha Sherif

P.A to The Chairman & CEO = Seconded to the CFO

Travco Group International Holding

Location
Egypt
Education
Bachelor's degree, Frensh Lettrature
Experience
32 years, 1 Months

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Work Experience

Total years of experience :32 years, 1 Months

P.A to The Chairman & CEO = Seconded to the CFO at Travco Group International Holding
  • Egypt - Cairo
  • My current job since June 2009

Organize office operations and procedures.

Arranging travels, organizing meetings and appointments.

Liaising with members of the senior management team.

Dealing with daily work operations-CEO & CFO Office Level

Supervising the implementation of new office systems

Follow up closely all the new project adopted by the CFO or CEO office

Quality & Hygiene Manager & Chairman Office Manager at Caribbean World Resorts & Palm De Soma Hotel
  • May 2015 to March 2016

Member of the Executive Committee - Responsible about Quality & Hygiene auditing and standards applied according to E-Cristal measures.
Managing the Chairman Office and external PR & Communication with all governmental sectors.

Director Of Business Development at Sindbad Club
  • Egypt
  • January 2014 to December 2015

Marketing Dept. Branding & Graphic Designing, MIS, Media & Communication (Light Current), Recreation & Entertainment.
On Charge for any projects needs Business Development researches and advises.

Analyze all market information at the end of every season and reinforce it with an S.W.O.T. analysis per company product, and develop sales & marketing plan.
Manage and improve on the management of the marketing database.
Continuously monitor the effect of the marketing mix on the market place, identity successes and non-conformities and record them for later reference.
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage also targeting being No. one in Club system in Red Sea Area.
Supervise the execution of writing and editing for all outgoing communication including all promotional materials, website content and advertising.
Manage special events locally and internationally and attending the press conferences-Trade shows -creation of the press releases, etc.
Audit the Hotels within the new norms standards.
Handle guest complaints, legal claims and refunds. Develop close relationships with the tour operators and their contracting marketing, Quality and reservation departments.
Manage and control the website of guest reviews (Holiday Check, Trip adviser, Top Hotels, etc.)
Manage and develop the Leisure & Entertainment in the entire club.

Office Manager for the Chairman Advisor & The Hotels Division GM at Travco Group International Holding
  • Egypt - Cairo
  • August 2007 to May 2009

 Design and implement office policies
Follow up on the New Projects licensing’s & necessary official documentations.

FF&E monitoring & coordinating to all active projects.

Preparing the monthly reports.

Arranging travels, organizing meetings and appointments.

Assist to implement the action plans, coordinate and facilitate between the team works to achieve our targets within the action plan frame work

Assistant to The Director of Sales & Marketing at Steigenberger Luxor
  • Egypt - Cairo
  • May 2005 to April 2007

Closely monitors and assures implementation of the standards as stated in the
“Le Meridian Sales Office Manual & Starwood Manual”:

Starwood guest satisfaction system implementation
 Top accounts retention system
 Customer focus selling skills
 Sales Negotiation Skills
 Presentation skills
 Hotel Yield Management
 Customer focus selling \[I\]
 Customer focus selling \[II\]
 Employee Empowerment
 Essential Stress & Time Management
 Leader ship & Team Building
Handling the corporate accounts for 3 months beside my regular duties.

 Sales Calls Reports follow-up
 Inbound & Outbound Correspondence
 Sales Department Check-List
 Master Trace File
 Contracts Database Administration
 Conference, Meeting and Seminar Coordination
 Key Accounts & Key Prospects Master List
 Key Accounts Production Review & Assessment
 Key Prospect Report’s Assessment
 Restocking of Promotional Material
 Corporate & Travel Account Files Audits
 Sales Team Assignment List Maintenance
 Supervision of Office Staff & Secretaries
 Staff Attendance Sheets

Executive Secretary at Sofitel Hotels & Resorts
  • Egypt - Sharm el Sheikh
  • June 2000 to September 2003

Member of the Executive Committee; Responsible of all the Executive & Administrative Duties for the General Manager, The Resident Manager & The Area Manager for P.R & Administration:

 Managing Executive Office Correspondence
 Managing Retail Space Rental and Utilization Contracts
 Managing Executive Office Trace File & Licenses
 Inter-Department Liaison
 Head Office & Owning Company Communication
 FF&E Coordination & Review
 Handling Escalated Guest Complaints
 Arabic-French & English Translation for the GM.

Office Manager & Accounts Manager at Four Winds Int'l
  • Egypt - Cairo
  • September 1992 to July 1999

Handles all Freight-Forwarding Operational and Administrative functions:

Collects Company Accounts RequirementsDevelops Appropriate Offerings according to Requirements
Works with Clients to secure the Deals
Works on Managing and Maintaining Secured Accounts
Procurement & Supplier Management
Manages Customs & Clearing Expediters

General Manager Executive Secretary at Pico Petroleum Co.
  • Egypt - Cairo
  • November 1990 to December 1991

 Performing all the duties of the Office Manager

Chief Operator – Resident Manager Secretary – Training Coordinator at Pullman Maadi Towers
  • Egypt - Cairo
  • December 1988 to November 1990

 Chief Operator:
 Front line guest contact
 In charge of incoming and outgoing calls (Local & International)
 In charge of the operator staff training, interviews and evaluations for the pre-opening (4 months)
 Promoted to be - Resident Manager Secretary:
 Handling all Resident Manager Office work
 3 months management training:
 As grounding to my new title (Training Responsible)

Education

Bachelor's degree, Frensh Lettrature
  • at Lycee El Horreya Bab El Louck
  • June 1985

Specialties & Skills

Office Management
Hotel Contract Negotiation
Business Operations Management
Administration
Business Ideas
Ms OFFICE

Languages

English
Expert
French
Expert
Italian
Beginner
Arabic
Expert

Memberships

Rotary Club El Tahrir - Rotary Foundation International
  • Honorary Secretary / Member
  • June 2010

Hobbies

  • Reading, Swimming, CSR