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Rashad Rahmanov, Brand manager

Rashad Rahmanov

Brand manager·Azersun Holding

Azerbaijan

Master's degree, Commerce

Work experience

Total years of experience: 14 years, 1 months

Brand manager

June 2019 - Present

Azersun Holding

Azerbaijan

June 2019 - Present

- New Product Development
- Research and analyze data and market insights
- Search for insights into consumer needs and wants
- Ensure product availability
- Research competitors and suggest appropriate pricing and promotional activities
- promotion and expansion of the product range of "Ulker, Toybox, Vkus Scastie, Yujural konditer" in the market
- Calculate forecasts for product demand trends
- Manage and track budget
- organization and control over conduction of advertisement and bonus activities
- To perform equipment management in key accounts
- To launch new programs and products for business development
- To introduce projects to develop equipment and POS materials with suppliers

Company industry:
FMCG
Job role:
Marketing and PR

Trade marketing specialist

February 2018 - June 2019

Zeytun pharmaceuticals

Azerbaijan

February 2018 - June 2019

- Weekly price analysis of medicines. To adjust prices using competitor’s data and margin.
- To analyze promo activities of competitor, to launch more attractive promos for drugstores in terms of company’s profitability
- To launch motivational programs for sales team and call center
- To hold meetings with medicine suppliers in order to negotiate sales activities

Company industry:
Pharmaceutical Manufacturing
Job role:
Marketing and PR

Trade marketing specialist

November 2016 - August 2017

Carlsberg

Azerbaijan

November 2016 - August 2017

- To plan and monitor instore activities following new product launch
o To plan POS materials production and installment instructions
o To divide POSM installment plan among sales team member
o To establish a clear timetable for the tracking and delivery of POSM to the warehouses of Carlsberg Azerbaijan’s distributors
- To launch motivation programs to achieve sales aims, to accomplish corporative objectives
- To perform equipment management with sales team in order to increase sales effectiveness of equipments
- To update planograms using sales kpi’s and monitor sku’s placement in sales outlets
- To perform storechecks to check execution status of corporative objectives
- To create quality presentations for new product development and activity analysis, to make presentations for sales team.

Company industry:
FMCG
Job role:
Marketing and PR

Trade marketing manager

April 2015 - November 2016

Delta group

Azerbaijan

April 2015 - November 2016

- To plan and create monthly promo activities with brand marketing
- To launch individual promo activities (copacking, TPRs) according to inquiries of sales team - To improve retail environment study of company, to adjust sales outlets category (according to area size, sales volume and cash point qty)
- To plan and monitor instore activities following new product launch
- To make negotiations with key accounts to promote company’s products by increasing shelf share and by obtaining so called gold shelves/places

Company industry:
FMCG
Job role:
Marketing and PR

Trade marketing specialist

July 2011 - October 2014

Mondelez International

Azerbaijan

July 2011 - October 2014

- monthly sales analysis
- promotion and expansion of the product range of "Mondelēz International" in the market
- organization and control over conduction of advertisement and bonus activities
- monthly sales analysis of top outlets and supermarkets
- To perform equipment management in key accounts
- To launch new programs and products for business development
- To organize permanent presence of required pos materials and equipment in stock
- To establish a clear timetable for the tracking and delivery of equipment to the regions
- To introduce projects to develop equipment and POS materials with local suppliers as well as with Ukrainian.
- To create quality presentations for new product development and activity analysis, to make presentations for sales team
- To plan short term and long term trade marketing strategies
Corporative objectives
- To gain superiority over competitors in the outlets
- To stimulate sales

Company industry:
FMCG
Job role:
Marketing and PR

Education

Azerbaijan State Economic University

July 2013

July 2013

Master's degree, Commerce

Azerbaijan

ISM University of Management & Economics

March 2011

March 2011

Master's degree, International Marketing

Lithuania

I have studied master of an International Marketing and Management at ISM university of Management and Economics in Vilnius. I had courses of Human Resources, International Business, International Marketing, Corporate Responsibility and Research Metedology.

Skills

International Business
Expert
International Business
Expert
Innovation
Expert
Innovation
Expert
Economics
Expert
Economics
Expert
Marketing Management
Expert
Marketing Management
Expert
Marketing
Expert
Marketing
Expert
Ms Office
Expert
Ms Office
Expert
Adobe Photoshop
Intermediate
Adobe Photoshop
Intermediate
International Business
Expert
International Business
Expert
Innovation
Expert
Innovation
Expert
Economics
Expert
Economics
Expert
Marketing Management
Expert
Marketing Management
Expert
Marketing
Expert
Marketing
Expert

Languages

English
Expert
Russian
Expert
Turkish
Expert
Azerbaijani
Expert

Memberships

AIESEC

Worldwide Student Activities

February 2011

Training and Certifications

Certifications
Certificate for business development of Mondelez Int. in Azerbaijan.
Jan 2013