Marketing & Communications Manager
Creative Zone
Total years of experience :9 years, 2 Months
• Instrumental in re-branding the entire corporate identity and developing a new website.
• Design, implement, sustain, and evaluate a marketing strategy consistent with Creative Zone’s mission, brand, and value proposition.
• Promote Creative Zone via print, direct mail, electronic and web based marketing.
• Managing all social media for the company by relevant updates and promotions.
• Create, articulate, and implement strategic and tactical marketing plans and budgets in direct conjunction with Managing Director.
• Extrapolate key concepts and benefits and convey them clearly to the target market.
• Collaborating proactively and extensively with everyone in the organization to reach the company’s marketing goals.
• Manage staff and vendors to produce and deliver effective, consistent messages that
support and strengthen Creative Zone’s brand promise.
• Supervise the design of all brand promotion related material.
• Actively seek opportunities to promote Creative Zone through all forms of media and serve as the point of contact for all promotion and media inquiries.
• Manage the annual event calendar.
• Formulate a marketing plan for MEA activities and events to be organized annually.
• Propose the marketing plan to the MEA Marketing Leader.
• Work with finance on setting yearly budget and process approvals.
• Conceptualize events for the MEA region to promote products and services.
• Manage the yearly marketing budget effectively and efficiently.
• Prepare evaluation reports on marketing, sales, events and presenting this to senior management.
• Assist web development team with updating web content.
• In-charge of corporate communications - newsletters and press coverage.
• Media watch on all company press articles and competitors news.
• Source all marketing material for the region.
• Support MEA Marketing Leader with research and presentations.
• Quote key customers based on project requirements.
• Drive customer relations through organizing interactive trainings and seminars.
• Train partners and employees on company systems and workflows.
• Update company literature to adapt to regional requirements.
• Act as sales support for entire Gulf Region
• Office management.
• Facility management.
• Effectively manage database of new and existing vendors.
• Manage files of all employee information.
• Assist in new employees hiring and induction process.
• Coordinate all company and customer events.
• Organize team travels and meetings.
• Assist in complete branding experience through research and presentations.
• Prospect new business opportunities.
• Answer over 100 calls per day.
• Provide customers with detailed information on banking products and services.
• Identify, research and report customer issues using the CRM system.
• On the go problem-solving to reduce lead time on resolutions.
• Active follow-up on customer cases in coordination with other departments.
• Research new advertising opportunities.
• Schedule meetings with clients and prepare a media plan best suited for individual company requirements.
• Follow up with potential clients and answer any queries relating to proposals.
• Create client presentations jointly with creative/client servicing.
• Plan and participate in focus group meetings.
• Work on campaign taglines with creative team.
