Rashda Safdar, Director of Sales

Rashda Safdar

Director of Sales

Majestic Hotel Tower

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Textile Design
Experience
13 years, 6 Months

Share My Profile

Block User


Work Experience

Total years of experience :13 years, 6 Months

Director of Sales at Majestic Hotel Tower
  • United Arab Emirates - Dubai
  • My current job since September 2012

Majestic Hotel Tower - Bur Dubai - Director of Sales, 4 Star Deluxe Hotel
262 Rooms, 3 Meeting Rooms, 8 F&B outlets and room service
Revenue: 41 million AED
Team: 7 Staff members (including Revenue Manager) www.dubaimajestic.com


Leading the company's sales department and responsible for its day to day efficient running. Focused on achieving set sales targets and on winning major new business for the company

Achievements
• Increased Corporate Segment from 7% to 13% within 6 months
• Exceeded 6 months turnover by 16.7% on annual budget
• Increased group conversion from 4% LY to 11% TY
• Successfully negotiated and implemented CRM and S&C software
• Sourced and negotiated new domain for Majestic Hotel Tower
• Developed and designed all the sales collateral for Majestic Hotel Tower
• Increase Facebook likes from 2000 to 15000 at Majestic Hotel Tower
• Develop senior sales manager to Assistant Director of Sales
• Trained and developed Corporate Sales Manager to Senior Sales Manager

Duties
• In charge of developing strategy, direction and tactics at national level.
• Setting sales & development objectives and targets across the company
• Developing commercial relationships and distribution strategies with key customers and partners.
• Monitoring, managing the performance & recruitment of Sales Division.
• Providing regular and structured reports on performance to the GM and HOD’s.
• Analysing market trends.
• Attending relevant sales exhibitions and conferences.
• Ensuring that all costs are within budget.
• Evaluating competitor activities, especially new products and services that they launch.
• Evaluating available resources.

Director of Business Development at Great Hotels of the World
  • United Kingdom - London
  • November 2010 to September 2012

Great Hotels of the World - Sales & Marketing Alliance for Luxury Hotels
Regional director of Business Development
MICE, Corporate, Leisure and Technology
Turnover Revenue: 3.5 Million Pounds
Team: 7 Staff Members
www.ghotw.com

Achievements
• Successfully brought on new business and expanded Great Hotels’ portfolio in new destinations such as Indonesia, Ukraine, Slovenia, Sri Lanka, India, Turkey, Croatia, South/Central America and more
• Sourced, qualified, pitched, acquired and effectively managed a successful accounts for Great Hotels of the World with a yield of over 20%
• personally account manage portfolio of accounts to secure new business levels, grew revenues through defining market segments and drive potential contractual status for the company

Duties
• Aggressively targeting and closing new accounts across Europe USA and Asia
• Targeting 4 Stars & 5 Stars Hotels Luxury Hotels for MICE, Corporate, Leisure Membership
• Selling Marketing solution to hotels to increase their revenue in MICE, Corporate and Leisure
• Winning & Signing 4 Stars & 5 star Hotels to Great Hotels of the World Alliance
• Selling directly to owners, DOS, General Managers and Managing Directors
• Working with and developing high level individuals in my team of 7 sales people
• Delivering over budget on forecasted figures
• Consulting hotels on deployment of evolution technology leading to successful management of the multi-channel world of e-distribution (GDS, CM and BE)
• Networking with industry professionals and stakeholders
• Efficiently completed complex sales reports as required.
• Dealt with conflicting demands and meeting tight deadlines on a daily basis.
• Organising Sales trip to develop productive working relationships and increasing exposure to business opportunities

Education

Bachelor's degree, Textile Design
  • at Central Saint Martin's College of Art and Design
  • January 2001

1996-2001 Central Saint Martin's College of Art and Design BA Textile Design

High school or equivalent,
  • at Central Saint Martin's College of Art and Design
  • January 1996

1995-1996 Central Saint Martin's College of Art and Design Foundation in Art and Design

High school or equivalent, Intermediate Information Technology
  • at Hounslow Manor School
  • January 1995

1993-1995 Hounslow Manor School A Level's: 2 GNVQ: Intermediate Information Technology

Specialties & Skills

Languages

English
Expert