President
American Marketing Association (AMA) - Walsh Chapter
Total years of experience :13 years, 9 Months
• Providing leadership and overall direction of the chapter.
• Appointing all special committees, and chairperson of the board of directors.
• Setting long-term and short-term goals of the association in conjunction with AMA’s international constitution.
• Continually maintain and assess chapter policies in cooperation with the Board of Directors.
• Working with local and non-profit organizations in setting up and maintaining their marketing initiatives
• Coordinate online marketing campaigns on all social and digital media platforms.
• Devise strategies to drive online traffic to the company website.
• Track conversion rates and making improvements to the website (Structure and CTAs).
• Track growth and maintain analytics reports to provide up-to-date information to upper management and clientele.
• Conducted and prepared full pre-sale audit reports for potential clients.
• Assist in SEO/SEM strategies in the creation of client growth plans and campaigns.
• Assist with and make recommendations for SEO competitive analyses - keyword research, architecture review, content optimization, offsite authority.
• Experience in SEO for both SMBs and Global Enterprise corporations.
• Google Analytics website traffic analysis throughout different campaigns
• Content marketing management and minor website updates
• Marketing coordinator for events conducted by the ISO.
• Assisted in developing the ISO in becoming the most active student organization on campus.
• Developed and implemented marketing strategies to promote the ISO within surrounding community colleges.
• Development of marketing strategies and campaigns for the Association.
• Coordinate with the appropriate officers to define talking points for social media communications.
• Organizing Association wide events to improve inter Association cohesion.
• Optimize and update web content.
• Responsible for engagement throughout Social Media tools and tracking mentions.
• Promoted from Student Lab Staff to Lab Staff Supervisor within one year of employment.
• Providing technical assistance and support for incoming queries and issues related to computer systems, software and hardware.
• Writing training manuals and procedures for in-house usage as well as for current clients.
• Assisting a workforce of 14 lab staff employees resolving all staff conflict, rosters, hiring and training new staff and monitoring work practices amongst all.
• Resolving technical problems with Local Area Networks (LAN), Wireless networks (Wi-Fi) and other systems.
• Responsible for payroll, checking and auditing timekeeping records for compliance with established standards, computing wage and overtime payments as well as monitoring attendance records.
• Implemented a social media managing platform for all social media outlets
• Google Analytics website traffic analysis throughout different campaigns
• Content marketing management and constant website updates
• Creating and publishing press releases
• Assisted Managing Director in International Projects enhancing sales processes
• Maintaining global client relationships through our implemented CRM system
• Promoted to Marketing Coordinator from Marketing Assistant within one year of employment.
• Developed marketing plan including market research, product placement and target markets.
• Presented training programs to potential clients on product features.
• Represented company and coordinated related events at exhibitions and conventions.
• Public relations experience includes key role in establishing and maintaining strong customer rapport in more than four countries.
• Established financial allocations for marketing campaigns.
• Customer engagement research with a solid focus on consumer behavior.
