Ratib R. Abdo

In charge of all business development functions for FastPay - Iraq’s top Mobile Wallet. Concept development, strategy,
and setup of two e-Commerce projects (FastBazzar - Online Shopping Marketplace) & (iPost - Logistics & Delivery
platform). This included:

Scope of Work:

• FastPay:
o In charge of CBI licensing project which included conducting the total feasibility study and submission of
all required licensing criteria
o Business Expansion Strategy through targeted partnerships in other regions
o Road to Market Plan for online platforms & offline merchants (Acquisition Strategy & Plan inclusive of team
hiring, training and KPIs)
o Developing the Fiscal Commercial Plan inclusive of customer experience & engagement
o Performance Management Matrix implementation

• FastBazzar.com & iPost - Projects Scope:

o Define total projects scope (Customers, Sellers, & Order Journeys)
o Define total work frame process flow and integration aspects
o Market Online shopping benchmarking
o Market Research & Road to Market Plan

• FastBazzar.com & iPost - Project Development:

o Overseeing technical development
o Total Service integration
o Standard Operating Procedures & Processes (Operational & Internal)
o Productivity & Efficiency Matrix, KPIs & Score Cards
o Hiring, Training, and Role Development

• FastBazzar.com & iPost - Projects Launch:

o Launched projects in February 2021

In-charge of the marketing functions & activities for Pre-Owned Vehicles (POV) in K.S.A.

Responsibilities & Duties:

• Plan, produce, and implement Mid-Term Marketing Plan (2016 - 2019) to achieve corporate strategy & vision
• Development & implementation of New Brand Identity & Brand Guidelines (Brand & Retail Visual)
• Development of Consumer Value System (Standardized Services)
• Produce Market Intelligence Matrix Reporting System
• Customer Satisfaction Index with relevance to Guidelines & Policies, Centre Traffic Conversion, & Brand projection
• Customer Life Journey simulation, training, implementation, & monitoring
• Expand marketing reach to all KSA regions
• Digital Strategy & Plan
• Channel Penetration through 3rd Party portals
• Launch of Digital Division within POV
• Partnership with affiliate ALJ companies for complete integration and Cross-merchandising & Cross-services such as Body & Paint, FedEx, Gear Up, Oil & Lubricants, & ALJ Football League
• Develop Cross-functional system between POV entities
• Hire & assure that all marketing functions are covered with the organization structure
• Member of ALJ Brand Committee & ALJ Marketing Committee
• Attended “Finance for Non-Finance Leaders” administered by Dr. Raheen Sacarnie (KPMG - UK)

In-charge of the marketplace business development & Onboarding teams. Responsible for total operations involving Acquisition, Onboarding (Training), listing, marketing & promotion, item selection, & seller development.

Responsibilities & Duties:
• Plan, produce, and implement annual targets & benchmarks for all the teams
• Market Expansion Plan by product categories
• Plan & Achieve department Sales growth acquiring top sellers
• Acquisition and the increase of top selection as per the category forecast
• Planning and implementation of total marketing for partners and products
• Produce & implement the annual marketing plan & calendar for marketplace
• In-charge of the Certified Seller Program
• Produce, implement, and monitor the Standard Operating Procedure governing total process flow
• Product & Service development
• Development of the Onboarding process to optimum performance
• Extend the engagement level and support to sellers through proactive guidelines
• Leading regional projects which include sell flow closing, SOP, BD Manual, Process Optimization, & S-Competitive Advantage Map
• Working across with operations to produce operations manual to govern process flow
• Team training to increase internal communication, cross-functional team work, seller communication, project initiation, and standardized frame work
• Produce efficiency & productivity optimum matrix
• Team Expansion through continuous aggressive hiring to cover all geographical areas
• Govern the departments P&L

Responsible for the development of all Sales Retail outlets (20 Showrooms in KSA), New Channels of Sales, Commercial Business, Supply Chain & Operations, and Customer Care Policy

Responsibilities & Duties:
• Med-Term Business Plan 2014 - 2017 (Mega Outlets by 2016)
• Market Profiling and Business Scope
• Develop Policies & Procedures for Retail Sales, Commercial Business, Supply Chain & Operations
• Development of new Trade Channels (Wholesale, Agents/Dealers, and Key Accounts)
• Develop optimum Customer Satisfaction Policy & Procedure to achieve top market index within the niche market segment
• Head of Franchises (Isbir Bedding & Prayer Mat Projects)

Responsible for all sales, marketing, in-store merchandising policies, market reviews, and operations for 9 branches (Baghdad, Basra, Najaf, Kerbala, Babil, Mousel, sulaimania, Erbil, Dahuk).
Brands (Nestle, Unilever, Foster Clark, Sweet N Low, Sugar In the Raw, Rice, Honey, Frozen Brands - Sunbulah & Walima)
Achievements to date:
• Training all Sales managers on new procedures
• Monthly Sales Building Block by sku for all branches & monthly Review of achievement
• Market share increase by 6% across channels
• New development of trade agreements with all trade channels based on Supplier regulations and support
• ROAD TO Market Project (Completed)
• Classification of Trade Universe based on available customers and new clients
• Implementation of supplier marketing plans through strategic action plans
• Developing Route Cycles, Reporting, and KPI’s for all sales team
• Applying all suppliers Planograms and Share of Shelf across all trade channels
• Establishing solid relationships with all trade channels and competitions
• Annual Revenue Growth (128%)

Responsible for developing and formulating the new company approach towards 3 objectives; 1) Standard of operation, 2) Target market (Clientele), 3) 35% Revenue Growth from SPYA 4) Long term relationship with corporations.
Achievements to date:
• Development of a new and complete Corporate profile
• Creating a new corporate Visual Identity (Logo, office layouts, internal standards, etc)
• Market segmentation by Leads (Real Estate, Insurance, Automotive, Aviation, Electronics, and NGO’s)
• Developing packages for each market segment customized to their needs
• Establishing and training teams for each segment (KPI setting)
• Conducting market research on each market segment including indicators such as (Growth, laws, risks, market factors) leading to market profiling
• Annual Revenue growth by 125% (New clients only)

Responsible for all marketing operation activities for sales & aftersales, member of the retail expansion development team, Nissan Sales & Service Way Head Quarter Driver (Nissan Customer Experience Policy)
Achievements to date:
• Implementation of Global Nissan RVI (Retail Visual Identity)
• Implementation of Nissan N-CAM (Nissan Competitive Advantage Map) Global NSC KPI’s and score card
• Implementation of all Nissan Global Standard operating procedure (Nissan Advertising Standard, Nissan Communication Strategy, Nissan Global Marketing Platform, LAPG “Launch Activity Product Guide, and Nissan Motor Show Standard)
• Successful launch of Nissan Murano 2005 (125% over target)
• Successful Launch of Nissan Altima 2006 (target achieved in the first 5 months)
• Acquisition of 3 Public Security tenders (Nissan Civilian & Nissan Urvan), which was previously dominated by Toyota since 1999
• Received award for (Top 5 NSC’s in the GOM) Global Overseas market with reference to standard application, growth, sales, and RVI
• Expansion of Product line up & target segmentation by model
• Implementation of Nissan VIVA
• Attended Nissan Brand TTT (Nissan Middle East FZE & Nissan - Japan September 2005)
• Attended Nissan NSSW Global Meeting (November 2005 in Bahrain & February 2006 in Kuala Lumpur)
• Initialized the Nissan Customer Care Centre (24hrs) and the complete annual plan and targets
• Achievement 140% growth in sales (by model segmentation), and gaining 8% market share
• Achieving Number 2 Position in CSI & SSI in 2006 (Number 7 in 2005) by IPSOS STAT & ARARAC

Responsible along with the team for all pre-launch activity direct communication to businesses, trade, seminars, and training. In addition to all customer feedback regarding any sales or service issues (complaints, non-compliance of standards by retailer/agent) in the Middle Ease & North Africa.
Achievements to date:
• Successful commercial infiltration of Chevrolet venture
• Case closing ratio of 6 hours (Standards is 24 hours)
• Received numerous letters of appreciation from customers regarding prompt and effective resolution of problems
• Attended GM Drive training (2002), GM Communication Skills Training (2002), GM Basic Technical Training (2003)
• Participation of the successful launch of Cadillac Escalad, Cadillac CTS, Chevrolet Aveo, & Chevrolet Epica