Executive - Product Marketing
Tata Consultancy Services
Total years of experience :17 years, 9 Months
1. Market Research and Analysis: Conduct thorough market research to identify trends, competitive landscapes, and customer needs. Analyze data to gain insights into market dynamics, customer behaviour, and industry best practices. 2. Product Positioning and Messaging: Develop compelling value propositions for our SaaS products that resonate with target audiences.
Orchestrated content, email and social media marketing campaigns and devised innovative metrics-driven marketing/ branding solutions Revolutionized long-term and short-term content marketing strategies to generate creative high-quality content in collaboration with design and writing teams Strategized marketing plans and oversaw campaign managerial responsibilities to foster business growth and engage target audience Boosted company value and project management by leveraging consumer insights and competitive analysis Achieved business targets by advocating strategic content marketing initiatives Optimized content through SEO and campaign analytics developing engaging content, meeting deadlines and securing business goals Drove business growth by establishing strong web presence, channeling content shares, analyzing web traffic metrics and improving audience engagement Enhanced profitability to achieve marketing objectives and drive productivity and growth
Researched industry and marketplace trends to develop digital, email and social media marketing solutions and enhance profit margins Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives. Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results. Standardized short-term goals and content marketing objectives through SEO and google analytics Gathered customer feedback and developed solutions to improve customer engagement Devised content to create strong web presence and boost traffic
Oversaw event marketing, digital content and promotions to enhance brand awareness Adhered to client-event specifications through efficient delegation, prioritization and product life-cycle management Upscaled client outreach through communication initiatives and branding strategies Developed project flow checklists and budgeting specifications, cost sheets and closings Implemented social media and geo-targeting campaigns integrating live Ips Organized co-branding efforts with CCD, Bookmyshow, Kingfisher etc. Conducted FCTs and advertisements for ATL activities and minimized media expenditure Negotiated and managed vendors including Renault, ITC, Diageo, Airtel, Rayban etc.
Facilitated branding initiatives by developing targeted and innovative collateral Planned and executed Radio Mirchis first concert featuring Bryan Adams and Martin Garrix boosting brand value in live entertainment Developed brand integrations and managed BTLs and digital campaigns for Manyavaar, Birla Cement, Hyundai, American Express and Diageo Strategized, planned and organized Mirchi Music Awards, Mirchi Live, Mirchi Power Play, Mirchi Jalsaghaar and Many other events Assessed vendor services to ensure compliance with company policies Managed vendor and contractor relations across the country
awareness through verticals such as Sunburn Club, Sunburn Campus and Sunburn Reloads Organized Indias biggest concerts like Justin Bieber Purpose Tour, Road to Ultra with the Chainsmokers, Tomorrowland-Unite and A State of Trance with Armin Van Buren Supported branding objectives by creating targeted collateral with creative teams Supervised live Ips like Sunburn Festival, Bollyboom and Fly Complied product, market and customer data to boost sales and profit margins Devised promotional strategies for company and created marketing collaterals