Marketing Communication Specialist
Makassed Philanthropic Association
Total years of experience :12 years, 11 Months
• Roll out the Strategic Corporate Communication and Marketing plan for Makassed NGO that covers 3 main sectors: Healthcare - Education - Social Services.
• Run Digital and Traditional Ad/Media Campaigns for the following objectives: Fundraising, Education, Healthcare & Social Services.
• Manage the Social Media Calendar (layout, content, posts, boosting, sponsored ads) and formulate metrics/insights reports.
• Supervise the Creative concepts & Content creation of all print/online materials: achievement report, brochures, flyers, posters, invitation cards… etc
• Supervise the release of a quarterly e-newsletter through content materials’ creation and compilation from all sectors.
• Enhance the website performance (Word Press backend, SEO plug-in) and monitor via Google analytics.
• Supervise the creative brief, shooting and production phase of all the Awareness & Promo Videos dedicated to Makassed subsidiaries from Schools, Hospital, Empowerment Center, and Volunteers Unit.
• Supervise the Virtual Tour project for Makassed hospital.
• Supervise the development of the E-Shop for Makassed women empowerment center and launch the promotional plan (shop.makassed.org)
• Assist in organizing all Makassed HQ social events and Makassed women empowerment center’s promotional exhibitions.
• Supervise the Market Research Project via a specialized agency; submit the findings’ reports to evaluate the Brand’s position in the local market.
• Supervise the Digital Media Campaign for Brand Awareness and Services Promotions via agency support.
• Represent IGI in GCC Jewelry Exhibitions Dubai - Sharjah - Abu Dhabi - Al Ain - Bahrain & Oman to
expand the PR’s company and promote the Laboratory & Education Services to Potential Customers.
• Handle Social Media Platforms (IG, FB) to associate the Brand Image with the services.
• Plan a monthly calendar and create Content of social media accounts @IGI DUBAI &blog gemblog.igi.org
• Write & Edit the Arabic Content of the worldwide website to enhance the company’s image towards Arab
customers within UAE and Middle East.
• Supervise the Education Department for an administrative workflow professionally performed.
• Build an effective Database, Outsource prospective Customers for the Gemology & Jewelry Design
courses, work on a monthly Email Marketing campaign, share Feedback forms for Customer experience
improvement.
• Coordinate with Education Trainers to support the Classes’ materials and Students’ inquiries.
• Coordinate with the Laboratory Team for students’ orientation and customers’ jewelry certification.
• Plan and organize Graduation Ceremonies (diploma’s production, catering, giveaways,
management speech, industry guests’ invitation, photography, social media live stream posting).
• Photo shoot session to promote the Brand services (Education & Laboratory divisions).
• Launch Ramadan Campaign on social media platforms to generate new leads and jewelry design online
consultation during the pandemic (Remote Work).
• Arrange Zoom meetings to provide online courses for customers during the pandemic (Remote Work)
• Marketing mix activities to target mass audience for corporate exposure
• Handle FB page by posting visuals of clinic’s cases, special offers and doctor’s interviews
@viennadentaldubai
Alvira Luxury Accessories - Sara Collection Accessories - Zen Diamond - List Roma Fashion - Berty Fashion
• Develop a monthly social media plan and manage the platforms daily
• Monitor social media and digital ad campaigns to launch New Collection
• Liaise with social media influencers to promote New Collection on their accounts
• Develop and execute an overall marketing promotional plan ATL/BTL through liaising with branch managers and ad agencies
• Plan, Execute & Sponsor Events as per the PR calendar (based on seasonal occasions)
• Cross Selling through e-commerce shopping Stores & Apps (www.taw9eel.com - www.boutiqaat.com - tawfearcard.com/ - taj app)
• Photo shoot of jewelry and accessories in Studios, work closely with models, graphic designers and third parties to finalize the creative process of each campaign
• Respond to customers queries and closing sales deals (Full Engagement over the phone and whatsapp)
•Liaising with direct clients via telephone and email to identify their advertising needs and requirements, new launching or special offers that can be advertised or to solve their complaints.
•Online & Newspaper outsourcing to scout new potential clients, Sales Calls to introduce our agency, Email shot & Company profile sending to promote our advertising/marketing/media/printing services.
•Press releases distribution, PR monitoring, Press clippings for monthly reports about Ads & Statements of clients & competitors.
•Dealing with the Printing Press & Production house by managing the production of marketing materials (Flyers, Brochures, Annual reports, Company profiles, Booklets, Stationeries, Booth stands, Signage, Flash, Gift Items)
•Dealing with all aspects of an AD campaign (from creative/design artwork, ATL & BTL advertising techniques).
•Assisting in exhibitions / event management (providing all necessary equipment for the Location, Gift items/shields production, Photography)
•Maintaining a regular customer database & reports to assess the progress of activities and of answering their needs.
•Control & audit all finance issues related to some Accounts (Purchase Orders, Quotation Requests, Quotations, Invoices, and Final Payments).
•Relationship building and networking with Creative dept, Suppliers, Copywriters, MBU agencies, PR agencies, Mass Media.
• Develop the Yearly Marketing Calendar. Work with a Creative & Media agency team to implement weekly to monthly activities in 9 branches.
• Execute strategic marketing campaigns and programs, short and long term, brand building & tactical to ensure company growth.
• Evaluate the comparative results of advertising campaigns to determine the most effective strategy for each Branch.
• Execute new branch openings with top management coordination.
• Develop new APP & Website with a booking system with an IT agency support.
• Event Management: Facilitate & organize events, attend & sponsor exhibitions.
• Build and sustain relationship with external vendors for Cross Selling & Co-Branding projects.
• Coordinate with Operation’s, supervise creations & implementation of graphics, productions at all branches timely and effectively.
• Enhance awareness of the company, events, promotions and other partnerships using different media tools.
• Supervise Social Media Platforms (Instagram * Facebook)
• Develop and maintain promotional relationship with local schools, community and organizations.
-Sourcing advertising opportunities and placing adverts in the press (local, regional, national and specialist publications) or Online Marketing (Email shots, Social networks, Google Apps)
- Managing the production of marketing materials: including leaflets, posters, flyers, Company profile, Stationeries, Virtual materials (3D Ads), Public transport advert, Outdoor ads, Gift items.
- Re-Branding & Developing the Corporate Identity of the company: Logo, Slogan, Stationeries, and Website.
- Planning a Sponsorship package request for the Census National project 2011 (www.kuwaitcensus.com)
- Participating in the Careers fair exhibition (Kuwait International Fair) to promote our services & products
- Maintaining / updating customer database and managing customer relationships (Greeting Cards, Gifts, Flowers…)
- Supporting the Internal Communication policy via different channels for a cohesive organizational culture.